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How to use the Blaze Designer

Learn how to use the Designer to create beautiful images

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Written by Blaze Support
Updated this week

The Blaze Designer is a brand new feature in Blaze that allows you to create, edit, and publish or download beautiful custom-designed images in Blaze.

Watch the Designer Overview video

Formats

The Designer has 30+ formats optimized for all the major social networks, ecommerce sites, and other websites you might need.

  • Instagram Square Post (1080x1080)

  • Instagram Story (1080x1920)

  • Instagram Reel (1080x1920)

  • Instagram Portrait Post (1080x1350)

  • Instagram Horizontal Post (1080x566)

  • TikTok Visual Post (1080x1920)

  • TikTok Thumbnail (1080x1440)

  • YouTube Cover (1280x720)

  • YouTube Channel Art (2560x1440)

  • Facebook Cover (820x312)

  • Facebook Visual Post (1200x630)

  • Facebook Marketplace (1080x1080)

  • LinkedIn Profile Banner (1584x396)

  • LinkedIn Profile Picture (400x400)

  • LinkedIn Post (1200x627)

  • WhatsApp Sticker (512x512)

  • Pinterest Post (735x1102)

  • eBay Visual Item (1600x1600)

  • Poshmark Visual Item (1080x1080)

  • Depop Visual Item (1280x1280)

  • Mercari Visual Item (1080x1080)

  • MercadoLibre Visual Item (1200x1200)

  • Shopee Visual Item (1080x1080)

  • Lazada Visual Item (1080x1080)

  • Etsy Visual Item (2700x2025)

  • Vinted Visual Item (800x600)

  • Amazon Visual Item (2000x2000)

  • Shopify Square Item (2048x2048)

  • Shopify Landscape Item (2000x1800)

  • Shopify Portrait Item (1600x2000)

  • Landscape Visual Post (2016x1512)

  • Portrait Visual Post (1512x2016)

  • Square Visual Post (1512x1512)

  • X/Twitter Visual Post (1600x900)

Templates

The Designer has 500+ templates to help you get started in creating beautiful designs for your business.

There are templates for all kinds of businesses:

  • Beauty

  • Coaching

  • Corporate

  • Creators

  • Ecommerce

  • Fashion

  • Finance

  • Local Services

  • Love

  • Manufacturing

  • Medicine

  • Nonprofits

  • Real Estate

  • Sale

  • Software

  • Startups

  • Travel

Switching Templates

You can easily switch templates in the Designer using the Templates tab. Any uploaded photos that you used in the original template will transfer to the new template (when applicable).

Elements

You can add, edit, and delete elements to your designs using the Elements tab. Elements include:

  • Shapes (circles, squares, rectangles, stars, hearts, badges, etc)

  • Frames (Shapes with images placed inside of them)

  • Icons

  • Vector Graphics

  • Illustrations

Use the Search bar at the top of the Elements tab to find all the different kinds of elements you can add to your design.

Adding and editing Elements

Click on the element in the sidebar to add it to your design or drag-and-drop it onto the canvas.

Selected elements will have a dotted line around them on the canvas as well as grabber handles on the corners to resize them.

The element options panel will show, giving you several options to edit the element, including:

  • Color - use colors already in the design or select new ones or gradients.

  • Border - add a border and change the color, weight, and corner-rounding.

  • Shadow - add a shadow and change the color, blue level, and distance.

  • Opacity - change how transparent the element is.

  • Alignment - align the element vertically, horizontally, to the top, bottom, or sides

  • Order - change the order of how the element is layered compared to other elements, text or images.

You can also right click on an element in the canvas for quick options to copy, paste, duplicate, delete, or change the layering and alignment.

Images

There are several ways to add images to your designs:

  • Upload files from your computer

  • Generate images with AI

  • Select images from your Brand Kit

  • Select images from your Media Library

  • Search and select royalty-free stock images or video

Supported file types are:

  • JPG

  • PNG

  • SVG

  • WEBP

The image options panel has many of the same features as the elements panel, with the addition of the ability to remove the background from any image.

Text

You can add, edit, and delete text boxes in your designs using the Text tab.

Text options include:

  • Using AI to write the text for you

  • Changing the font, size, weight, and alignment

  • Rich text styles like bold, italic, underline, strikethrough

  • Change the letter and line spacing

  • Change the color, border, shadow, and opacity

  • Change the alignment and layering

Backgrounds

You can add backgrounds to your canvas using the Backgrounds tab.

Selecting a new background will automatically replace the current background.

Layers

The Layers panel is the default screen you see when landing on a design in the Designer. It shows you all the text, images, and elements that are in a design and the current ordering of them.

You can drag-and-drop layers to rearrange them as needed.

Brand Styles

You can create a Brand Style so that Blaze can automatically create designs for you that match your brand.

Learn more about Brand Styles.

With the Brand Styles panel open, you can:

  • Switch between different brand styles

  • Quickly add your logo to the canvas

  • Swap the colors of the text, elements, and background between the primary colors of your brand style

  • Add text boxes to the canvas that are in your preferred font

  • Access and add media associated with your Brand Kit

Captions

You can review and edit your caption in the Post Caption text bar.

If you are unsatisfied with the caption clicking Regenerate Caption will bring up the option to author one from scratch or use Blaze to help author one for you. Blaze will provide multiple options to review and select.

Publishing

For social networks that Blaze has integrations with (Instagram, Facebook, X/Twitter, Pinterest), you will have the option to schedule or publish to those platforms directly from the Designer via the Publish tab.

You can see a preview of the content.

  • Use Post Now to publish immediately

  • You can use Schedule for Later to set a date and time in the future for your post to automatically publish..

Resize Tool

This tool allows you to change the platform or format of your existing post. It will even allow you to create a copy of your existing post with a new format and platform.

Common use cases for this tool:

  • You've changed your mind on the platform or format of your existing design.

  • You're happy with a design and want to create variations of it for different platforms and formats.

The blue bar designates the current platform and post format.

select the platform and post format that you would like. Blaze will prompt you to select if you would like to convert your existing design or make a copy.

  • Create New File - Original design preserved and new copy is created.

  • Change This File - Changes existing files design to new platform/format.

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