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Syncing Bluecore Audiences to Facebook

Learn more about how to take your users from Bluecore and target them through Facebook's custom and lookalike audiences.

Updated over 3 months ago

After you’ve completed the Facebook integration with Bluecore, the next step is to setup a campaign to sync to Facebook on a specified cadence. Once configured, this will run automatically without requiring updates.

To learn more about how to create effective campaigns, see how to optimize your campaigns with Bluecore Advertise.

CREATE A CAMPAIGN

After an audience has been created, the next step is to add an audience to a new campaign or an existing campaign.

1. Navigate to the flag icon on the left-hand side of the navigation bar.
2. Go to Advertise.
3. Then Campaigns.
4. Click New in the upper right-hand corner.

5. Then, click Create New Campaign.
6. Select the Facebook Channel.

7. Click Next.
8. Enter a Campaign Name. This is only visible within Bluecore.
9. Select an Audience.
10. Configure a cadence for the campaign to sync. For example, once, daily, weekly, monthly.
11. Select Facebook from the drop-down menu of where to sync the audience.

12. Click Save and Continue in the lower right-hand corner.
13. Click Edit on the Campaign Settings in the Campaign Summary.

14. Enter a Facebook Audience Name. This is visible within Facebook after the sync.
15. Click Save.

16. Click Save and Launch Campaign.


FAQ

Q: What is the audience name created in Facebook?

  • A: The audience name in Facebook is the same as what’s configured on the campaign summary page, in step 14. In addition to the name entered, Bluecore prepends a prefix (Bluecore) before the audience name and appends date as the suffix.

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