In a highly competitive real estate market, building a healthy team of agents is crucial to maintaining a successful brokerage. Whether you're recruiting for a small office or looking to expand into a larger team, Inside Real Estate offers a number of tools, strategies, and coaching programs to help you grow your brokerage with quality talent.
BoldTrail Recruit
BoldTrail Recruit is a market intelligence platform integrated with BoldTrail, designed for real estate focused recruiting, retention, and coaching. It is a self service solution that leverages real-time metrics to provide insight into your Agents' performance.
Key Features of BoldTrail Recruit
Visualize and measure key business metrics.
Using MLS data, BoldTrail Recruit provides a real-time view of sales metrics and market statistics. This will allow you to visualize your market share against competitors.
Identify growth opportunities leveraging competitive intel.
With a robust and easy-to-use Dashboard, you can view office statistics, active listings, sales volume, and other metrics to build a plan of attack for growth and retention.
Increase agent productivity.
BoldTrail Recruit's Pipeline provides you with greater visibility into Agents' productivity history, goals, and trends. You'll be able to quickly pinpoint top performers and build a list of which Agents to call, when to call them, and why.
Drive smarter recruiting practices.
Recruitment can be a time-consuming process with multiple layers of engagement. BoldTrail Recruit eases this process with Recruit Search, which provides performance metrics, automated campaigns, and built-in data sources all in one place. Recruit Search also includes multiple report types and customizable filters, empowering users to conduct targeted and efficient agent searches.
Deliver timely retention touchpoints
With the Agent Retention dashboard, you'll have a complete and detailed view of your Agents and Office performance stats, helping you to quickly identify areas where improvement might be needed. This data can then be used for coaching and performance improvement over time.
Getting Started with BoldTrail Recruit
If you believe BoldTrail Recruit might be a great asset to growing your business, we're more than happy to help you explore your options!
In order to purchase BoldTrail Recruit, you'll need to speak to a qualified BoldTrail Recruit representative. After clicking the link below, scroll down to the bottom of the page to fill out an interest request form, or call us at (877) 896-0778.
BoldTrail Recruit: Onboarding and Resources
Once you have access to BoldTrail Recruit, you can get started with your recruitment efforts using the resources below.
Agent Recruitment Strategies & Guidelines
Strategic Agent Recruitment: How To Build Your Dream Team
Effective recruitment isn't about quick wins; it's about building a sustainable pipeline of talent that fuels your brokerage's growth. This requires a well-defined strategy that aligns with your overall business objectives. Here's how to start:
Define the ideal agent profile
Before you start recruiting, clearly define the type of agent you're looking for. Are you focused on experienced agents with a proven track record, or are you looking to develop new talent? Consider factors like experience level, specialization (e.g., residential, commercial), cultural fit, and alignment with your brokerage's values.
Consider the trade-offs when choosing agent experience:
Experienced (3+ years): Proven track record, established clients, strong skills. Benefit: Fast revenue. Challenge: Less adaptable, higher expectations.
Mid-Career (1-3 years): Some experience, open to growth. Benefit: Balance of skill and trainability. Challenge: Requires support, performance varies.
New Licensees (0-1 year): Eager to learn, highly trainable. Benefit: Moldable, long-term potential. Challenge: Requires investment, higher attrition risk.
Make the process multi-staged
Recruitment is a process, not an event. Develop a structured, multi-stage process that guides potential recruits from initial contact to onboarding. This process should include stages like lead generation, qualification, interviews, offer presentation, and onboarding. Each stage should have clear objectives and defined activities.
Make the interview process a two-way street. While you're evaluating the candidate, they're also evaluating you. Be transparent about your brokerage's strengths and weaknesses, and give them ample opportunity to ask questions.
Data is the king
Use data to track the effectiveness of your recruitment efforts. Monitor key metrics like lead generation sources, conversion rates, and time-to-hire. Analyze this data to identify what's working and what's not, and adjust your strategy as needed. BoldTrail's analytics can be invaluable in this process.
Make retention a top priority
Recruitment is only half the battle. Retaining top agents is equally important. Focus on creating a supportive and rewarding environment where agents feel valued and motivated. Invest in their professional development and provide them with the resources they need to succeed.
Set clear expectations, provide ongoing training and support, and create opportunities for agents to connect with mentors and colleagues. Regular check-ins and feedback sessions can also help identify and address any potential issues early on.
3 Essential Tips for Effective Agent Recruitment With BoldTrail
1. Multi-Channel Engagement Strategy
In today's market, engaging potential recruits across multiple channels is crucial for successful recruitment. BoldTrail's integrated communication system enables you to create a comprehensive engagement strategy that meets agents where they are.
Key implementation points:
Begin with a professionally crafted welcome email sequence that introduces your brokerage's value proposition
Follow up with targeted SMS messages for time-sensitive updates and opportunities
Mix emails, texts, and calls based on agent preferences to maximize engagement
Our data shows that brokerages using multi-channel engagement have up to 61% higher response rates than single-channel approaches.
2. Data-Driven Recruitment: Show, Don't Just Tell
Forget vague assurances. BoldTrail's analytics tools let you showcase your brokerage's strengths with compelling market data and local insights. This allows potential recruits to visualize their future success within your organization. Focus areas for value demonstration:
Share up-to-the-minute market trends and insights, positioning your brokerage as the go-to source for local knowledge.
Highlight your brokerage's market share and growth trajectory with specific, quantifiable metrics. Numbers speak volumes.
Showcase compelling case studies and testimonials from successful agents within your brokerage. Let their stories inspire and motivate potential recruits.
Provide concrete data on growth opportunities and realistic earning potential. Show them how they can thrive financially with your brokerage.
This approach helps potential recruits visualize their success within your organization and make informed decisions about their career moves.
3. Career Development Pipeline As A Clear Path to Success
Top talent wants to know they're joining a brokerage that invests in their growth. BoldTrail helps you structure and effectively communicate your career development opportunities, creating a compelling reason for agents to join and stay.
Implement comprehensive onboarding programs that set new agents up for immediate success. A strong start is crucial for long-term retention.
Outline clear and achievable advancement opportunities within your organization. Show agents how they can grow their careers with you.
Pair new agents with experienced professionals for guidance and support. Mentorship is invaluable for navigating the complexities of the real estate market.
Highlight the comprehensive training and development resources available through your brokerage. Demonstrate your commitment to their ongoing professional growth.
Agents who see a clear path for growth are more likely to join and stay with your brokerage, reducing recruitment costs over time.
Smart Campaigns
One of the most effective ways to drive your recruitment efforts is create a Smart Campaign. If you have BoldTrail Recruit installed, a generic Smart Campaign for recruitment titled CORE Insights Templates can be found in your campaign library.
You can clone and customize the Core Insights Template actions to suit your needs, as well as apply your own personal branding.
Alternatively, you may also create a personalized recruiting campaign of your own. When a contact is added from BoldTrail Recruit to BoldTrail, the Smart Campaign can initiate based on a specific #recruit hashtag.
Other Recruitment Resources
Inside Real Estate offers a number of additional resources to aid in your recruitment efforts, which can be used independently or alongside our built-in tools.
Done For You Success Services
The Inside Real Estate Success Services Team can help you take absolute advantage of BoldTrail. Using the Done For You Success Services, you can schedule a 30-minute consult with the team to help leverage your CRM as a recruiting tool and communicate your brokerage's unique value propositions to Agent leads.
To schedule your consultation, navigate to your Marketplace and find the 'Done For You Success Services' tile. Click Learn More.
Next, click on Buy Now to set up a consultation.
Resource Library
Inside Real Estate's resource library contains a wealth of articles, blog posts, success stories, and videos that highlight various strategies for growing your real estate team. Below are a few recruiting-specific items to help get you started:
Have more questions? Please reach out to Customer Support via the blue chat bubble to the right or by emailing support@insiderealestate.com!