If you’re moving from Bonfire.com to Bonfire Pro, one of the biggest differences is how products are grouped and organized.
While both platforms help you sell merch, they structure products differently - and understanding this can help you build a cleaner, more intentional store.
How product grouping works on Bonfire Pro
On Bonfire.com, products are typically sold through campaigns. A campaign can have a single design, and multiple product styles using it, such as a t-shirt, hoodie, long sleeve shirt, etc.
Bonfire Pro uses a more flexible system:
In Bonfire Pro:
Each product is created individually
Each product can have its own design
Products can be grouped into collections
Collections allow you to:
Organize products by design theme
Group products by season, audience, or purpose
Create a more curated storefront
Offer better navigation for customers
What is a collection?
A collection is a group of products organized around a shared idea, for example a "Holiday Collection" or a "Spring Merch Drop". You can also organize it by type, for example "Apparel" and "Drinkware". Think of collections like categories or curated product groups.
Collections offer more control and flexibility, with benefits such as:
Cleaner store organization
Easier product discovery
More intentional branding
Ability to mix designs, product types, and inventory in a single collection
Rather than one design automatically expanding across many products, you choose exactly what belongs together.
Creating a collection
To create a product collection, navigate to Edit Website > Collections. From there, create a new collection and add products to it. A product can be added to multiple collections at once.
Sharing a collection
You can add a collection widget to the homepage. To do so, go to Edit Website > Homepage, and click the "Add collection" button on the website canvas.
You can also link the collection in the header navigation menu. Edit the menu items via Edit Website > Navigation. Choose "Add new link" and select a collection from the list.
Collections can also be embedded on another website. Select the "Embed on another website" option when editing a collection, and copy/paste the embed code onto the website.
Adding products to a collection
You can add products to a collection from Edit Website > Collections page. When viewing a collection, hit the "Add products" button on the canvas. After you add the products, you can drag and drop to reorder them.
You can also add a product to a collection from the Edit Product page. When editing a product, click the "Add to collection" button.
Do I need to recreate every campaign product from Bonfire.com?
No. This is one of the most important mindset shifts when moving to Pro. You don't need to rebuild every single shirt color and recreate every product.
Instead, focus on:
Your best sellers
Most relevant styles
Curated collections
Cleaner customer experience
In summary, Bonfire.com campaigns are great for launching a design quickly. Bonfire Pro collections are better for building a polished, long-term store.
When setting up your Pro store:
Be selective
Curate intentionally
Focus on quality over quantity
Use collections to create a more professional shopping experience
You don’t need to recreate everything - you have the opportunity to build something better organized.