Keeping your data clean isn’t just about good housekeeping—it’s about making sure your database accurately reflects the incredible work your organization is doing.

Join us for this session where we’ll cover best practices for data hygiene, tips for cleaning up your ETO system, and strategies to ensure your reporting truly demonstrates outcomes and impact. You’ll leave with practical steps to strengthen the quality of your data so it can better support your goals and tell your story with confidence.

Data can be one of your most powerful tools in driving organizational success. Join us for an expert coaching session where we’ll walk through how to track and report on outcomes in Apricot so you can clearly demonstrate your impact—to funders, executives, and your own team.

You’ll learn how to set meaningful success metrics, align your reporting with programming goals, and use data to support strategic decisions. With practical tips and demonstration, this session will show you how to move from simply collecting data to using it to drive growth and prove value.

Stories are the heart of fundraising — they bring your mission to life and inspire donors to act. But great storytelling isn’t just about emotion; it’s about responsibility, authenticity, and respect for the people whose stories you tell.

In this session, Naheemah McMicheaux-McCallop will explore how to use character-driven storytelling to deepen donor connection while keeping ethics front and center. You’ll learn practical ways to identify and collect stories from your community, gain consent thoughtfully, and frame narratives that uplift rather than exploit.

Join us to discover how ethical storytelling can strengthen trust, spark empathy, and help your organization make a lasting impact.