Optimization and Best Practices
Improve campaign performance with proven strategies and recommendations. Learn how to optimize ROAS, budgets, targeting, and structure based on your goals and performance signals.
4 articles
Best Practices! 🥇Whether you're launching your first campaign or optimizing an existing one, these best practices help optimize your sponsored listings
How to choose the right ROAS GoalHow your ROAS goal controls bid automation and when to set it higher or lower.
Pacing and budget frequency best practicesHow to pick the right budget frequency and pacing combination for your campaign goals
What targeting to use and whenA guide to Boost, Multiplier, Exact, and Exclude targeting, with examples for each