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[BETA] Marketing Tracking

UTM parameters allow you to see exactly where your bookings are coming from. By adding these small snippets of code to the end of your URLs, you can track the success of specific emails, social posts, or ads.

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Written by Support Pebble
Updated this week

1. Three Parameters

To keep your data clean and organised, we focus on these three primary tags:

Parameters

Description

Example

utm_source

The platform or vendor where the traffic originates.

facebook, google

utm_medium

The marketing medium or channel type.

organic, paid_ad

utm_campaign

The specific name of your marketing effort or promotion.

summer_sale, product_launch

2. How to Build Your URL

A UTM-tagged URL is simply your original link followed by a question mark (?) and your parameters separated by ampersands (&).

The Structure:

https://activites.bookpebble.co.uk/?utm_source=source&utm_medium=medium&utm_campaign=campaign_name

Real-World Example:

If you have a "January Promo" paid ad on facebook, your link would look like this:

https://activites.bookpebble.co.uk/?utm_source=facebook&utm_medium=paid_ad&utm_campaign=january_promo

3. Best Practices for Better Data

  • Be Consistent: Analytics tools are case-sensitive. utm_source=Linkedin and utm_source=linkedin will show up as two different sources. Always use lowercase.

  • No Spaces: Use underscores (_) or hyphens (-) instead of spaces.

  • Keep a Log: Maintain a simple spreadsheet of the UTMs you’ve used so your team stays consistent over time.

We value your input and are always looking for ways to improve our communication and services.

If you have any questions or feedback about this feature, please reach out to us on the chat icon or at support@bookpebble.co.uk.

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