BookYourData refreshes its database on a continuous cycle, updating every contact record every 30 to 90 days based on job seniority and industry turnover.
High-change segments such as tech, sales, and marketing update more frequently, since turnover in those industries runs faster than average.
What Each Update Cycle Checks
Each refresh cycle runs five checks against every contact record:
Role verification
Domain health checks
Email revalidation
Company status checks
Deactivated or invalid email removal
Why Continuous Updates Matter
Continuous updates keep contact accuracy high for outbound campaigns, SDR workflows, and ABM targeting.
Contact lists decay over time as people change roles and companies change domains. A 30 to 90 day refresh cycle catches those changes before they reach an outbound sequence, instead of leaving stale records to sit in a static list.
For the verification methodology behind each record, see how accurate is BookYourData's email data. For how the database is originally built, see how BookYourData compiles its data.
BeSpoke, BookYourData's private, human-researched list-building service, draws from this same continuously refreshed database to build contact lists beyond what self-service filters express, under the same 97% deliverability guarantee. Learn more about BeSpoke.
FAQ
How often does BookYourData update contact records?
Every record refreshes on a 30 to 90 day cycle, timed by job seniority and industry turnover.
Which industries update fastest?
Tech, sales, and marketing roles update more frequently because turnover in those industries runs higher than average.
What happens to invalid emails during an update?
BookYourData removes deactivated or invalid emails during each refresh cycle, alongside role, domain, and company status checks.