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How Does the 97% Deliverability Guarantee Work?

BookYourData refunds credits automatically when a list's hard-bounce rate exceeds 3%, closing the gap between actual delivery and the 97% guarantee.

Written by Mark Giz

BookYourData's 97% deliverability guarantee refunds credits automatically when a hard-bounce rate exceeds the 3% allowance, converting the gap between your actual delivery rate and 97% into free replacement credits. Every claim starts with one document: your bounce report. BookYourData verifies that report against the published guarantee terms before crediting the account.

How the Credit Refund Process Works

BookYourData's refund process runs in three steps: submission, verification, and credit posting.

  1. Submit your bounce report. Send BookYourData a screenshot or exported bounce log showing the hard-bounce rate for the list you purchased.

  2. BookYourData verifies the rate. The support team cross-checks the bounce data against your original order to confirm the exact hard-bounce percentage before any credit gets calculated.

  3. Credits post to your account. BookYourData subtracts the 3% allowance from the confirmed hard-bounce rate and issues free data credits equal to the remainder, applied toward your next data download.

Credit Refund Example: 20% Hard-Bounce Rate

A hard-bounce rate above 3% converts directly into a credit percentage. The table below applies BookYourData's formula to three sample rates.

Hard-Bounce Rate

Deliverability Rate

Credit Refund

5%

95%

2%

10%

90%

7%

20%

80%

17%

Each row subtracts the 3% allowance from the hard-bounce rate to reach the credit refund percentage. At a 20% hard-bounce rate, the confirmed 80% delivery rate creates a 17-point shortfall against the 97% guarantee, and BookYourData issues free credits equal to that 17% shortfall.

Deliverability Guarantee vs. Accuracy Guarantee

BookYourData runs two separate 97% guarantees. The deliverability guarantee measures hard bounces at the list level, while the 97% accuracy guarantee and credit refund policy covers individual record accuracy. Both guarantees route through the same submit-and-verify review before credits post.

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