Email Best Practices
Keep emails short and sweet, just a few sentences
Ask simple open-ended questions
Stick with a customer service approach, not sales
Provide value-added service
Include a call to action
Use an enticing subject line
Sample Email Templates for Initial Contact
Hi {VisitorFirstName},
Just wanted to welcome you to {CompanyWebsite}! I hope the site works well for your property search, and that you come back often. We will be happy to provide you with any details or information you need, but don’t want to pester you.
I appreciate this chance to earn your business and hope when the time is right, you will choose our team to be your {CompanyServiceArea} realtors! Please enjoy using the site, and thank you for stopping by!
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Hi {VisitorFirstName},
I hope you are doing well today. Thanks for stopping by our website a little bit ago. I just wanted to make sure you got all the info on the home you were looking for. Are you interested in seeing any of these properties?
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Hi {VisitorFirstName},
Thanks for taking the time to register on my company’s website {CompanyWebsite}. I wanted to make sure were finding it useful and easy to use. This property search program is state-of-the-art and it’s the best way to look for homes in {CompanyServiceArea}.
Do you have any questions about any of the properties you’ve seen so far?
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Hi {VisitorFirstName},
Thanks for taking the time to register on my companyʼs website {CompanyWebsite}. Are you looking for anything specific in the area? Please let me know if you would like for me to gather more information on any properties that you see on the site that look interesting.
I hope all is well and look forward to hearing from you soon.
Sample Email Templates for No Response/Follow Up
Hi {VisitorFirstName},
I’ve been sending you listings to look at from {CompanyWebsite}, but I haven’t heard from you in a while. I don’t want to clog up your email with unwanted material, so just let me know if you want me to continue sending the properties to look at or if I can assist you in any way. Thanks for using our website—hope it is helping your search!
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Hi {VisitorFirstName},
Just checking in with you to make sure we didn’t drop the ball on anything, and that we are getting you the information you need. The website at {CompanyWebsite} usually works very well, but sometimes it’s good to know there is a person here too! Thanks for coming to our site, and please let us know if we can do anything to assist you!
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Hi {VisitorFirstName},
Just wondered if you are still interested in buying property in the {CompanyServiceArea} area?
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Hi {VisitorFirstName},
I see that you are receiving information on quite a number of properties for sale. Have you spotted any that you would like to see?
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Hi {VisitorFirstName},
How is the home search going? Can we offer any assistance? Let me know!
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Hi {VisitorFirstName},
I hope you are doing well today. I just wanted to send a quick note to see if there is anything I can help you with at this time regarding your real estate search?
Sample Email Templates About e-Alerts
Hi {VisitorFirstName},
I just wanted to send a quick note from {CompanyWebsite} to make sure that you are receiving our listing updates. We know they go to SPAM sometimes, and I wanted to make sure they were being delivered correctly. I look forward to hearing from you soon!
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Hi {VisitorFirstName},
I just wanted to check with you to make sure the listings we are sending still meet the criteria of what you’re looking for. I know things change along the way, and I just wanted to get you the best properties to look at.
Please let me know if there are any “tweaks” we should make! Thanks for coming back to {CompanyWebsite} and we look forward to continuing to work with you!
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Hi {VisitorFirstName},
By now you should have received some emailed properties matching your search. Are you happy with your current search criteria? Let me know if I can adjust anything for you.
I can make arrangements to show you any of the homes you are receiving information on or any homes listed for sale in the Multiple Listing Service. I can also provide you with more in depth information on any homes.
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Hi {VisitorFirstName},
I hope you are doing well. I just wanted to know if I should keep sending the daily email updates.
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Hi {VisitorFirstName},
I’ve been sending you listings to look at from {CompanyWebsite} but I haven’t heard from you in a while. I don’t want to clog up your email with unwanted material, so just let me know if you want me to continue sending the properties to look at or if I can assist you in any way.
Thanks for using our website—hope it is helping your search!
Sample Emails for No Phone Number/Bad Phone Numbers
Hi {VisitorFirstName},
I don’t want you to think I’ve dropped the ball… I wanted to give you a call about the information you requested, however the phone number that we have for you is not working. I just didn’t want you to think I forgot to call you back.
Sample Email Templates for the Newest Listings
Hi {VisitorFirstName},
I hope your search for a new home is going well. I wanted to send over a list of the newest properties that have come on the market in the last 3 days (link to search results on your site). If you would like more information or would like to schedule a time to see any of these properties please let me know. I have some time this Saturday if you are available.
Sample Emails for Foreclosures/Short Sales/Reduced Listings
Hi {VisitorFirstName},
I hope your search for a new home is going well. I wanted to send over a list of the Foreclosure and Short Sale properties in the market in case you are interested.
Click here for a full list Foreclosure and Short Sale Properties (link to search results on website)
If you would like more information or would like to schedule a time to see any of these properties please let me know. I have some time this Saturday if you are available.
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Hi {VisitorFirstName},
I hope your search for a new home is going well. I wanted to send over a list of properties have been recently reduced within the last 7 days.
Click here for a list of Recently Reduced Properties (link to search results on website)
If you would like more information or would like to schedule a time to see any of these properties please let me know. I have some time this Saturday if you are available.
Email Template Training Video
To watch the template training video, click here.