Overview
You've been using Targeted Bulk Emailing and Best-Fit Leads, but are your emails generating responses? Use the Lead Central Email Report to easily track what emails and templates are producing the best results! This report will help you track the performance of your targeted bulk emails to leads by tracking email open, click-through, and reply rates.
Accessing the Lead Central Email Report
To access the Lead Central Email Report page, expand the Marketing area of your left-hand menu bar, and select Lead Central Email Report.
Deciphering the Email Report
The Lead Central Email Report page will display the Targeted Bulk Emails you've sent through Lead Central in your account.
The Lead Central Email report will default to show the emails you've sent in the last 30 days. You can use the Date Range drop-down to select from several options to refine the report.
At the top of the report is the overall number of emails sent, as well as the average open, click-through, and reply rate percentages for the emails sent in the date range selected.
Open Rate | Determined by how many leads actually open the email. To track that a Targeted Bulk Email has been opened, an invisible image is embedded in the email. When the lead opens the email, the embedded image triggers an alert to the system that the email has been viewed. |
Click Through Rate | Calculated when your leads click on a link in the email to open and view your BoomTown website. You can easily add links to your email to help boost the click-through rate by using the Insert Listings tool in the toolbar of the email composition window. |
Reply Rate | Based on how many leads reply to your Targeted Bulk Emails sent from Lead Central. |
Understanding Your Report
Once you've selected a date range, the report will list each email sent during the specified time frame, and each email's performance details. You can click on any of the column headers described below to sort the report by that column:
Sent and By columns | Tell you when each email was sent and the email sender's name. |
Subject Column | Displays the title of the email that was sent. The email's content can be viewed by clicking the subject line. Clicking on the email subject link will open a pop-up window, so you'll want to check that your browser is allowing pop-ups for leads.boomtownroi.com to ensure that the window opens. |
Filter Criteria column | Shows the criteria that was selected in Lead Central to generate the list of leads that a targeted bulk email was sent to. |
Emails column | Displays the total number of emails sent -- or the total number of leads the email was sent to. |
Individual open rate, click-through rate, and reply rate columns | This is what you'll want to focus on to determine which emails and templates are producing the best results! Definitions for those columns are found above. |