Overview
The Marketing Central Performance Report captures the data from your Marketing Central campaigns and displays it in an easy-to-view format.
Please allow up to 48 hours for new orders to appear in this report.
Accessing the Performance Report
Click on the Marketing Central tab located in the left-hand menu bar.
Click on the blue View Campaign Performance button located on the top right-hand corner of the page.
Generating Your Report
Broker/Admin users have access to the following drop-downs:
Agent (for Broker/Admin users only): View campaigns your Agents are running within Marketing Central by selecting a name from the Agent drop-down
Only Agents running campaigns will display in drop-down
Date Range: Filter your campaigns by those that were active for a given time frame
Since the report updates daily, today's data will not be included
Campaign Status: Populate campaigns based on a specific status (Active, Completed, or Inactive) or for all statuses
Campaign Type: View data for specific campaign types or for all campaign types
Understanding Your Report
The campaigns that apply to the drop-down options you selected above will display in the table below.
Order ID | The last five digits of the unique ID number of your order placed in Marketing Central |
Campaign | The listing or type of campaign you are running.
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Impressions | A count of how many times your campaign was shown |
Link Clicks | The amount of clicks to your website from that campaign |
Property Views | The number of unique property views during a site visit from your campaign |
New Leads | Any visitor who registers from a click on your campaign, regardless of original source |
Re-Engaged Leads | Any visitor from a click on your campaign that has previously registered on your site - essentially leads coming back to the site |
Favorited | A count of how many times leads have favorited a property during a visit from your campaign |
Loan Calculated | The number of loans calculated by leads during a visit from your campaign |
Schedule Showing | The number of times leads have scheduled a showing during a visit from your campaign |
Start Offer | The number of times a lead has started an offer during a visit from your campaign |
Home Valuations | The number of times a lead has filled out a home valuation during a visit from your campaign |
Inquiries | The number of times a lead has asked a question, requested information, filled out a Contact Agent form or Contact Office form |
Click on an Ad Campaign row in the table to populate details in this panel
Manage Campaign Link: Directs you to a list of your campaigns in the selected campaign type |
Ad Status: The current status of the selected campaign (Active, Completed, or Inactive) |
Start Date: The start date for the selected campaign |
Scheduled End Date: The date the selected campaign is scheduled to stop running |
Purchase Amount: The amount paid upfront for the selected campaign |
Spend: The amount spent towards the selected campaign for the specified date range |
Cost Per Lead: The purchase amount for the number of leads converted |
New Leads: The amount of leads that registered during a visit from this campaign |
Re-Engaged Leads: The amount of existing leads that visited the site from this campaign |
Drill Down Reporting
Clicking on an ad campaign in the table will display the details of that ad in the right panel
On the right side panel, clicking on New Leads and Re-Engaged Leads will drill down to a lead list.
Clicking on a lead name in that lead list will direct you to their profile in Lead Central.
Export and Print
Broker/Admin users are able to export lead details and print reporting details within the Marketing Central Performance Report.
