The Turn Abandoners into Leads option will generate more leads by remarketing to people who previously visited your site but did not register. With this program, we target visitors that have come to your website that have abandoned before entering their contact information. This program is optimized to generate leads that otherwise didn’t register from previous visits on your site.

Only Broker/Admin users can subscribe to this program

1. Select Marketing Central from the left side navigation and start by clicking on the Create New button on the Re-Engage Your Leads tile.

2. You'll need to choose a blueprint, this is the template in which your campaign will be displayed.

You can choose to Engage Non-Registered Users or Re-Engage Registered Leads. You won't need to select a specific listing for this Campaign because Ads will be personalized to the user.

3. Your Real Estate Source will be the default company if you haven’t linked your Business Facebook page. To run campaigns on your own page, be sure to link your own Facebook page prior to setting up this campaign.

Consumers can still interact with these campaigns, if you use the default/fallback page you will not be able to see engagement with or respond to comments on your campaign, so using your business Facebook page is far more beneficial than using the default company.

4. In the Creative section, we have automatically optimized these campaigns for maximum performance with minimum effort. When you are ready click Next.

1. In the next section you can decide how you’d like to pay for your campaign by selecting a Recurring subscription or One-time payment.

One-time payments - you will be able to select a date range and total Ad spend for the Campaign.

You can adjust the Ad spend by sliding the blue button to adjust the amount to fit your budget.

The minimum spend for the one-time payment option is $150.

Recurring Subscription - you will be able to select a start date and monthly spend for the Campaign.

2. Enter your payment information and click Next.

3. From here you’ll check out and review your Ad before launching your campaign.

The first occurrence of this ad should take 48 hours to post on social media sites. If there is a problem with the feed, it could take up to 72 hours. Turn Abandoners into Leads ads posted after the first time should post immediately.