Your analytics dashboard is loaded with valuable data to help you better understand your website traffic! Below, you'll find explanations for each section and tips on how to use this information to your advantage.
Traffic Souce/Medium
Traffic Source/Medium provides valuable insights into the origins of your website traffic. This could include visits from Google Ads, links on Facebook, or organic searches on Google.
Traffic Source identifies the exact platform or website where your visitors originated.
Traffic Medium describes the method or channel that brought visitors to your site, such as paid ads, organic search, or direct traffic.
By analyzing this metric, you can see which strategies are effective in driving traffic and identify areas that may need improvement.
30-Day Overview Chart
This chart lets you compare page views from the past 30 days to the previous 30-60 days. Hover over a point to see a tooltip with the following details:
The current date compared to the previous date.
Page views for the current date you're hovering over.
The percentage change relative to the previous period.
You can toggle each line by clicking the blue or green bubble next to the legend. This lets you view only the data you’ve chosen to keep selected.
User Devices
The user devices pie chart shows which devices visitors are using to view your site. To see the exact number for each device type, hover over a section of the chart (or tap on it if you're on mobile).
Custom Reports
Custom reports let you pull data for any date range of your choice. Please note that data collection started on July 7, 2024, so data before that date is not available.
When generating a report, you can view the following metrics:
Page Views
Site Sessions
Unique Visitors
Average Time on Page
To navigate the chart, use the toolbar below. You can zoom in and out by clicking the plus or minus icons. To zoom in on a specific section, simply click and drag over that part of the chart.
To pan across the chart while zoomed in, select the hand icon and drag. To return to the original chart view, click the home icon.
Here are some helpful definitions related to your analytics:
Traffic measures
Unique visitors
The number of people that visited your site. A visitor is considered unique when they connect from a different browser or device (IP address).
Site sessions
A session is a visit to your site. It ends after 30 minutes of inactivity.
Avg. Time On Page
Time spent on each page is calculated as the time gap between a visitor looking at one page and looking at the next page. Time spent on the last page in a session is not included.
Session source
The traffic source dimension tells you the specific place (meaning the website or platform) where your traffic came from.
Session medium
The traffic medium tells you about the type of traffic coming to your website. Another way to think of it is how that traffic arrived at your site.
Traffic sources
cpc
CPC stands for 'cost-per-click' which refers to traffic from a Google Ad.
so
"so" simply refers to 'souce'.
Traffic mediums
organic
Unpaid traffic from search engines.
(none)
Traffic from a visitor typing your URL into a browser or from going to a bookmark.
referral
Traffic from other websites that aren’t search engines (including social media sites).
Traffic from e-mail provider (Gmail, Outlook, Yahoo, etc).