Chat marketing (or conversational marketing) uses real-time conversations with current and potential customers to deliver a personal touch that forges stronger relationships.

Through conversational marketing platforms, you can deliver targeted proactive messages, provide faster responses, and engage website visitors using Live Chat and AI Chatbots.

These conversational interactions help you move prospective customers through sales and marketing funnels in a more intuitive way. Gathering lead and customer information through chat offers a more straightforward and natural approach than using forms.

Platforms can also connect Live Chat and Chatbots to your CRM to store customer information and provide context to sales and customer support agents for future interactions. Your agents can continue conversations with customers and prospects more seamlessly, giving individualised responses and attention to each customer based on their stored information and history.

Faster customer service, increased sales and conversions, and more satisfied customers can lead to a happier bottom line.

Learn more about conversational marketing from our partner, Drift.