Need some copy inspiration? Here’s some of the common user journeys, and examples of copy to use for emails and push notifications. Feel free to tailor these to your audience and use them!
📍We suggest customizing messages for specific app niche and tone of voice
Download -> Sign Up
(Push notification)
Meditation app: ”Find your calm 🧘♂️. Sign up now to begin your journey towards peace and mindfulness. Let’s breathe together.”
Yoga app: ”Start your yoga journey 🧘. Sign up to explore poses, classes & connect with fellow yogis. Your mat awaits!”
Fitness app: ”"Ready to crush your fitness goals? 🏋️♂️ Join us now for personalized workouts & more!”
Sign Up -> Start Trial
(Email copy)
Subject: Unlock Your Journey to Wellness: Explore [App Name] App for Free!
Hi there,
Welcome to [Your Yoga App Name]! I'm thrilled you've joined us. Here’s a special invitation to dive into our yoga app for FREE.
[CREATE a button to FREE TRIAL]
Enjoy complete access with no commitments—cancel anytime. It's the perfect opportunity to explore and ensure our app is the right fit for you.
To begin, simply open the app. If you have any questions, we're here to help.
Warm regards,
[Your Name] Founder of [Your Yoga App Name]
P.S. Your journey to wellness starts now. Let’s explore it together!
(Push notification)
🧘♀️ Dive into wellness with [Your App Name]! Start your FREE trial today, no commitments. Explore yoga your way. 🌟 Tap to begin!
Trial -> Subscribe (Welcome Series)
(Email copy)
Subject: Welcome to the Member-only club: Explore Exclusive Features! 🌟
Dear [User's Name],
I hope you're enjoying the beginning of your journey with [Your Yoga App Name]. To help you take full advantage of your free trial, I wanted to highlight some of the exclusive features our app offers. Each of these has been designed to enrich your yoga practice, provide support, and inspire your journey toward wellness.
Here's a peek at what you can explore during your trial:
🧘 Follow-Along Classes for Every Level: Discover a wide range of classes tailored to various needs and levels. Whether you're just starting or seeking to deepen your practice, there's something for everyone.
📺 Easy Casting to Your Devices: Enhance your practice by casting classes to your laptop or TV in just 2 seconds. It’s like having your personal yoga studio at home!
👫 Community and Support: Connect with a supportive and vibrant community of fellow yogis. Share your journey, seek advice, and find encouragement as you explore the path of yoga together.
📈 Track Your Progress: Utilize our progress tracking to see your growth over time. Celebrate your achievements and stay motivated as you continue your practice.
🏆 Yoga Challenges: Engage with challenges designed to help you achieve specific yoga goals. These are great for staying focused and pushing your boundaries in a fun and supportive way.
🌅 Daily Inspiration: Get daily doses of inspiration through motivational quotes and tips, keeping your practice aligned with your inner purpose.
🎥 Live Sessions: Don’t miss out on live sessions with our expert instructors. These sessions add a real-time, interactive dimension to your practice, making it even more engaging.
These features are just the beginning. By becoming a subscriber after your trial, you'll continue to have unlimited access to these amazing benefits, along with regular updates and new content designed to support your yoga journey.
We're here to support you every step of the way, so if you have any questions or need assistance exploring these features, please don't hesitate to reach out.
Enjoy your practice and make the most of your free trial!
Warm regards,
[Your Name]
Founder of [Your Yoga App Name]
(Push notification)
P.S. Your journey towards a more fulfilling life through yoga starts here. Dive in and explore all that our app has to offer!
User Streaks
(21 day email copy)
Subject: 🌟 21 Days of Yoga: You’re on a Roll!
Dear [User's Name],
Congratulations on achieving a 21-day streak in your yoga practice with [Your App Name]! This is a significant milestone, and you should be incredibly proud of the dedication and commitment you’ve shown. They say it takes 21 days to form a habit, and you’ve done just that! 🎉
Here’s what you’ve accomplished:
Consistency: You’ve proven to yourself and everyone that discipline and consistency are within your reach.
Progress: With every session, you’ve enhanced your strength, flexibility, and overall well-being.
Resilience: Sticking with your practice for three weeks straight shows your resilience and dedication to your health and mindfulness.
To celebrate your fantastic achievement, we encourage you to take a moment to reflect on how you feel now compared to when you started. What has changed for you, both on and off the mat? We’d love to hear your story and celebrate this journey with you.
Keep the Momentum Going! Why stop now? Let’s aim for 30 days! Keep tracking your sessions in the app, and continue to watch your progress soar. We’re excited to see how far you can go, and we’ll be here to support you every step of the way.
Thank you for letting us be a part of your yoga journey. Your success is our success, and we couldn’t be happier for you.
Keep stretching, keep growing, [Your Name] Founder of [Your Yoga App Name]
(100 day email copy)
Subject: 🎉 100 Days of Yoga: A Milestone Worth Celebrating!
Dear [User's Name],
You've just reached an incredible milestone—100 consecutive days of yoga with [Your App Name]! This is no small feat, and it's a testament to your perseverance, dedication, and passion for your practice. You’ve inspired us with your commitment, and we hope you feel as proud of yourself as we are of you.
What You've Achieved:
Mastery: Over these 100 days, you've deepened your practice, mastering poses and techniques that were once new to you.
Wellness: Your physical, mental, and emotional health have been enhanced through consistent practice.
Celebrate Your Journey: Reflect on the changes you've noticed in yourself. How has your body transformed? What mental clarity have you gained? Celebrating these personal victories can fuel your motivation to continue.
Looking Forward: Why stop now? Your journey is just beginning. Continue to set new goals, try new classes, and perhaps inspire others to start their journey. Let's see how far you can go together!
Thank you for choosing [Your App Name] as your partner in this journey. Here’s to many more days of yoga, growth, and well-being!
Keep stretching, keep growing, [Your Name] Founder of [Your Yoga App Name]
P.S. Every day you practice yoga, you create a better version of yourself. Let’s aim for the next milestone together! 🌟
(21 day push notification)
🌟 Wow, 21-day yoga streak! You're amazing! Keep the momentum going and aim higher. Your journey to wellness is inspiring. 🧘♀️✨
(100 day push notification)
🎉 Incredible! You've hit a 100-day yoga streak! Celebrate this huge milestone and keep aiming higher. Your journey is an inspiration! 🧘♀️✨
Billing Issue
(Email copy)
Subject: Oops…
We're reaching out because we were unable to process payment for your [App Name] app account.
This could have happened due to a credit card error and you may have already received an email prompting you to fix the billing issue. Feel free to disregard this email if you've already made updates.
If not, please follow the instructions below to verify your payment method so you can get back to your yoga journey! If payment has still failed after 15 days, your subscription will be cancelled.
How to verify your payment method:
If you signed up directly via our website:
Open this page: [web paywall link]
Sign in using your email, Apple or Google account connected to the app (you can check in your Profile > Edit Profile)
Scroll to the middle and click "Update card details"
If you signed up via Apple on iOS:
From your iOS device (not computer), sign into the Apple App Store here.
Log in as prompted.
Tap Manage Payments (if not already on that screen).
Tap each card and verify there are no error messages. Update the Card Number, Expiry Date, CVV, and Billing details as needed.
Tap Done in the top right.
If you signed up via Google Play on Android:
From your computer (not phone), sign into your Google Account here.
Find the payment method you are trying to use for the purchase.
Check the expiration date of the payment methods listed.
Remove or update any expired payment methods.
If you have any questions or need any help, please contact our support team at support@breakthroughapps.io
(Push notification)
Payment Failure: Please Update Your Billing Details We were unable to process payment for your [App Name] app. Please check your email for instructions on how to update or contact us at support@breakthroughapps.io
Cancelation
(Email copy)
Subject: We’re Sorry to See You Go! 😔
Dear [User's Name],
We're sad to see you leave the [Your Yoga App Name] community, but we understand that sometimes changes need to be made. We sincerely hope that your time with us was enriching and brought you closer to your wellness goals. 🌿
As we continuously strive to improve, we would greatly appreciate it if you could take a moment to share your feedback. Your insights are invaluable and will help us enhance the experience for our current and future users. 📝 [Link to feedback survey]
If there's anything we can do to assist you further, or if you might consider rejoining us in the future, please let us know. Remember, our door is always open, and we'd be thrilled to welcome you back anytime. ❤️
Thank you for having been a part of our journey. Wishing you health, happiness, and peace on your continued path to wellness. 🕊️
Warm regards,
[Your Name] Founder of [Your Yoga App Name]
(Push notification)
Sad to see you go 😔! Your subscription has been canceled. Help us improve by sharing your feedback 📝. Wishing you wellness! 🌿