Skip to main content

Marketing 6.x to your audience

Sunny Dulay avatar
Written by Sunny Dulay
Updated over 3 months ago

Your app just got a serious upgrade with Breakthrough 6.0 — a more intuitive, personalized, and powerful experience for your students.

This update wasn’t just cosmetic. It’s built to help your audience stay consistent, connect more deeply with your content, and feel like your app is their space for practice, progress, and peace.

Now it’s your turn to tell the world. Here’s how to market the update and grow your app like never before.

Example from Stretch app:


What’s New in Breakthrough 6.0

This new version helps users:

  • Discover content faster with a personalized home screen

  • Build better habits with streaks, routines, and challenges

  • Feel more connected through in-app engagement tools

  • Navigate your app more easily — it’s faster, cleaner, and simpler

Your app is now optimized to turn casual users into loyal students.


How to Talk About It (What Your Audience Should Know)

When you share about your app, focus on these key messages:

  • It’s personal – Your app now tailors itself to each user’s journey

  • It builds habits – Streaks and challenges keep people showing up

  • It goes beyond Social media – Structured programs, not just one-off videos

  • It’s just getting started – The features coming next make this the strongest version yet


Smart Strategies to Promote Your App

1. Build Buzz on Social

  • Share a behind-the-scenes look at your new app

  • Go live to walk through your home screen or new challenges

  • Run a countdown to your next in-app program or class drop


2. Launch an In-App Exclusive Challenge

Challenges drive downloads and engagement. Try:

  • A 5-day or 30-day themed challenge (reset, stress relief, morning energy)

  • A short video preview on IG, linking to the app

  • A limited-time free trial to get people started


3. Use Your Email List

Your subscribers are the most likely to download. Try:

  • A subject line like “Why I created this app”

  • An offer for a free week or exclusive content

  • A quick testimonial from a happy user

Email subject lines:

  • This is your new practice home

  • I made this app for you

  • Try my new challenge for free


4. Run a Limited-Time Promo

Give people a reason to act now:

  • 20% off for 48 hours

  • Free bonus content for new signups

  • “Founding members” perks

Note: contact us to get your sale scheduled.

Promo idea:

“The new version of my app just launched — and for the next 48 hours, you can join at 20% off. If you’ve been waiting for a sign, this is it.”


Why This Update Matters

This isn’t just a redesign — it’s a transformation. Breakthrough 6.0 helps your students feel like your app was made for them. And when users feel that connection, they keep coming back — and they tell their friends.

  • Personalized experience = more engagement

  • Better discovery = more content consumed

  • Habit tools = stronger results

  • Your content = finally seen, felt, and used


Your Next Steps

  • Post about your updated app this week

  • Plan a challenge or special event to promote inside the app

  • Start conversations with your audience about consistency, growth, and routines

  • Track what’s working using your partner dashboard

Need support? Just email us at partner@breakthroughapps.io — we’re here to help.

Did this answer your question?