Instagram is one of the best places to grow your community and drive downloads of your app—but selling all the time can feel forced. The good news? You don’t have to be pushy to get your audience interested.
NOTE: With regular promotion you can get 10% of your audience to download your app
Here’s how to promote your Breakthrough app authentically and effectively, while still building trust and excitement.
📌 1. Make Your Bio Work for You
Your bio is your app’s storefront on Instagram. Use it to clearly communicate what your app offers and include the app link.
Example bio:
“Helping you build daily wellness habits 🌱 | Get my app 👇”
[Link to your app landing page or Linktree]
👉 Pro Tip: Use a service like linktr.ee or beacons.ai to include multiple links (e.g., app, newsletter, YouTube, etc.).
🎥 2. Create App-Centered Content
Use Reels, Stories, and Posts to educate, inspire, and highlight what’s in the app.
Here are a few content ideas:
• Tutorial Reel: “How to use the app to build your meditation habit”
• Behind-the-scenes: Show you recording content or building your app
• App Features Highlight: “Why I built this feature for you”
• Countdown to New Content: Hype up new programs or courses
📱 3. Show the App in Action
Use screen recordings or iPhone mockups to demonstrate how easy and powerful your app is.
Feature a quick walkthrough:
• Daily class
• Habit tracker
• Meal planner
• Community section
📊 4. Use Instagram Insights to Double Down
Check which posts and stories are getting the most clicks and engagement. Then double down on that format and message.
📅 5. Post about the app OFTEN!!!!
One of the biggest mistakes creators make is not talking about the app enough. You might feel like you’re repeating yourself—but remember, most followers don’t see every post, and repetition builds awareness and trust.
We recommend mentioning or featuring your app at least 3–4 times per week, in different formats to keep it engaging.
Day | Content Idea |
Monday | 🎥 Reel or Story: “Start your week with this class – available in the app!” |
Wednesday | 📸 Post or Carousel: Share a quote from your app content or highlight a feature |
Friday | 🙌 Testimonial: Screenshot a message from someone using the app |
Sunday | 🧘 Behind-the-Scenes or Reflection: Share what you’re adding/recording for the app |