If you’ve built a loyal audience on YouTube, your app is the perfect next step to deepen your relationship with your viewers. YouTube is a long-form platform where people are already investing time in your content—so inviting them to your app feels natural and aligned.
Here’s how to promote your Breakthrough app on YouTube without sounding pushy—and how to guide your viewers to download, subscribe, and become long-term app users.
📣 Why YouTube Works So Well
• You already have built trust through valuable content.
• People are watching your videos for several minutes at a time.
• YouTube gives you multiple places to link your app (video description, pinned comment, banner, etc.).
• You can speak directly about your app and show it in action.
🎯 Promotion Strategy: Where and How to Mention Your App
1. Mention the App in the First 60 Seconds of every video
Let viewers know there’s more waiting for them in your app—without a hard sell.
Example:
“If you want to go deeper, I’ve created a full program inside my app. You can get started right now—link below.”
2. Link It in Your Description & Pin It in Comments
Always include the app download link at the top of your video description, and pin a comment with a clear CTA.
Example pinned comment:
Ready to build your daily habit with me? 💛 Download my app here: [App Link]
3. Show the App in Use
Add screen recordings or visuals of your app in action. Talk through what users will get and how it works.
Example insert:
• Scroll through the personalized home screen
• Tap into a class or challenge
• Show the habit tracker or calendar
4. Use YouTube Shorts
Post 15–60 second clips with value-driven tips from inside your app. Use overlays like:
• “Want this full series? It’s in the app 🔗”
• “You can find this challenge in my app!”
This keeps the promotion organic and relevant.
5. Create App-Focused Videos
Every few weeks, release a video that centers your app more directly.
Video title ideas:
• “How I use my app to stay grounded every day”
• “The new program I just launched in my app”
• “What’s inside my app + how to start”
6. Use YouTube Banner & About Section
Update your channel banner with a short app CTA:
“🎉 Get My App: Daily Classes, Meditations & More → [Link]”
And make sure your About section includes a description and direct link to the app.
📅 How Often Should You Mention Your App?
• Light mentions: In almost every video (intro or outro)
• Direct feature: 1–2x per month (walkthrough, announcement, etc.)
• Shorts: 1–2x per week
• Live streams: Share the link verbally and in the chat
Repetition builds awareness. Most viewers need to hear about it a few times before taking action.
💡 Bonus Tip: Offer an Incentive
Try creating a limited-time challenge or exclusive program that lives only inside your app. Mention it in your videos as an exclusive bonus:
“This 7-day series is only available in the app. Join now and start today—link below!”
Your YouTube fans already love your work—now give them a space to practice it daily in your app. 💫