What is Clevertap and How It Works
CleverTap is an add-on premium user engagement and analytics tool designed to help you grow your app by boosting retention, reducing churn, and increasing conversions. Clevertap comes natively integrated with your Breakthrough app but needs to be activated.
To turn on Clevertap email partner@breakthroughapps.io or use the chat button to get started
What you can use Clevertap for with your app
Sending automated email, push notifications, and in-app messages
Tracking user behavior, feature engagement, and drop-off points
Running custom journeys for onboarding, upsells, re-engagement, and more
Viewing conversion funnels and churn signals
Delivering a personalized app experience that increases lifetime value
Understand churn patterns and identify opportunities to improve retention
Track detailed user activity such as:
App opens
Content views
Challenge completions
Subscription changes
Streak milestones
App uninstalls
What you get with Clevertap
To ensure a seamless setup, our team handles the complete technical integration and onboarding process. Here is what’s included:
• 📲Integration with iOS, Android, and Web
• 📦 Setup of 20+ prebuilt user journeys
• 📬 Email warm-up & deliverability setup
• 📊 Analytics dashboards (engagement, churn, feature usage)
• 🔁 Import of existing users from your ESP (including all tags)
• 📚 Documentation & guidance to build your own campaigns
Pricing Overview (Includes Emails + Push + In-App)
🤓 MAU = Monthly Active Users aka unique people using the app each month
Tier Name | MAU Range | Monthly Price |
Root - Tier 0 | 0 - 1000 | $99 |
Starter - Tier1 | 1000 – 2,500 | $149 |
Growth - Tier2 | 2,501 – 5,000 | $229 |
Momentum - Tier3 | 5,001 – 10,000 | $399 |
Expansion - Tier 4 | 10,000 - 15, 000 | $559 |
Scaling - Tier5 | 10,001 – 20,000 | $729 |
Pro / Enterprise | 20,001+ | Custom |
One-Time Setup Fee
To get started, there is a one-time setup fee for technical implementation, journey configuration, and onboarding support.
Setup Fee: $250
Overage Details
All tiers include a 10% MAU buffer before you’re required to upgrade
Additional emails over your included limit are billed at $0.00096/email
If you exceed your MAU buffer and don’t upgrade, each extra MAU is billed at $0.035 — this includes:
How We Charge MAUs
MAUs = users who actively open or engage with your app in a 30-day period
We do not charge based on total app downloads or registered users.
Note: Your first month will be prorated depending on when the setup is completed.
To turn on Clevertap email partner@breakthroughapps.io or use the chat button to get started