This guide walks you through how to set up sales on your Breakthrough web paywall, including the difference between recurring discounts and introductory offers, plus a checklist to prepare your landing page. For in-app sales, please fill out our request form here.
Short on time? Here's a quick video walkthrough for each sale type:
Recurring Sale (No Coupon Code)
Offer With Coupon Code
Why run a sale on your web paywall?
We strongly recommend directing users to purchase through the web paywall whenever possible. Stripe takes a much lower percentage than Apple and Google, which means more revenue stays with you! We also recommend you send users to your optimized landing page directly once you've updated it to reflect your sale details. Users convert more easily when they understand the value of what they are buying. Your landing page gives them that time and information, which builds trust and increases conversions.
Where to find your web paywall links in the portal:
Setup & Customization > Web Paywall Builder > Overview
Types of Discounts You Can Offer
There are two main ways to run sales on your web paywall.
Sales tip: 💡 We recommend disabling your free trial for the duration of your sale. When users see a strong discount, they are motivated to buy immediately, but a free trial gives them an easy reason to postpone. Turning the trial off creates a clear path to purchase and helps you capture the urgency of the sale window. Once the promotion ends, you can turn the trial back on at any time.
You can do this in your portal under Setup & Customization > Web Page Builder > Overview > Free Trial
1. Recurring Discount Sale
A recurring discount sale is a permanent price change on a specific product. You manually edit the product price to your discounted rate and users will continue renewing at that price for the duration of their subscription.
This is ideal for seasonal promotions, price drops, or simple sales where you want the discount visible without requiring a coupon code.
How To Set Up A Recurring Discount Sale
Click here for a video walkthrough, or view instructions below.
Go to Sales & Promotions > Web Paywall Pricing > Products
Click the three dots next to the product you want to update and select Edit Product
Change the price to your sale price
Optional, but recommended:
• Add a sales banner
• Turn on Show Old Price so users see the original price with a strikethrough
• Deactivate any non-sale products using the three dots and Deactivate to reduce buyers decision fatigue
2. Coupon Code
A coupon code can give users a discounted rate for their first purchase, for a limited number of billing cycles, or on a permanent basis.
Examples:
• 50 percent off the first month
• 40 percent off the first year
• 50 percent off for six months
• Permanent discount for the user using the forever option
How To Set Up A Coupon Code
Click here for a video walkthrough, or view instructions below.
Go to Sales and Promotions > Web Paywall Pricing > Coupons
Select Add Coupon
Fill in coupon details
Coupon Fields Explained
Name - the code users will type in at checkout.
Percent Off - the discount percentage.
Duration Type
• Once: a single-time discount. Example: 50 percent off one month or one year
• Repeating: a discount for multiple periods. Example: 50 percent off for six months
• Forever: an ongoing/permanent discount for that user
Max Redemptions - how many people can use the code. In general, we recommend putting a high number here (ex: 1000 - unless you'd like to limit your offer to a smaller amount of people).
👉 Important Note About Coupons
Coupon codes cannot be limited to specific products. They apply to any product you have active.
Example:
If you offer 50 percent off once and your Lifetime product is active, the coupon will apply to Lifetime. Make sure only the intended products are active during your sale.
Preparing Your Sale: Full Checklist
Review everything below before announcing your promotion.
1. Does your landing page mention the sale?
The headline and content should clearly highlight the discount.
2. Are your images updated for the sale?
Make sure your visuals match the theme of the sale. Include the coupon code in graphics when possible.
3. Is your Call To Action sale specific?
A clear CTA increases conversions. See an example below on an easy switch!
Before:
After:
How to update these in the portal:
Setup & Customization > Web Page Builder > Landing Page
4. Have you selected the correct pricing plans for the sale?
Most partners choose to feature only Yearly and Lifetime during promotions. If you do the same, temporarily turn off any plan that is not part of the sale.
5. Have you disabled the free trial?
Free trials delay purchase decisions. During a sale, users respond best to immediate value. Consider turning the free trial off during your promotion.
How to do this in the portal:
Setup & Customization > Web Page Builder > Overview > Free Trial Period
6. Have you optimized your login page?
Add simple bullet points that remind users of the value they are receiving.
Examples:
• Unlimited access
• Entire library included
• Expert guidance
• Daily inspiration
How to do this in the portal:
Setup & Customization > Web Page Builder > Overview > Authentication Page
7. Is your coupon code easy to remember?
Short, clear codes convert best.
Examples: YOGA25, FALL40, MEDITATE50, SUMMERSALE
⚠️ Important Compliance Warning ⚠️
This is critical. Please read fully.
You cannot place your web paywall link anywhere inside your mobile app.
This includes:
• Community posts
• Push notifications
• Buttons
• Links
• Banners
• Text mentioning the URL
• Any part of the in-app experience
Adding a web paywall link inside the app violates Apple and Google policies.
🚨 Your app can be removed from the App Store or Google Play if you do this.
Always share your web paywall link through channels outside of the app, such as:
• Social media
• Your website
• SMS
• Paid ads
• YouTube
• Podcast descriptions
• Any off-app content
How To Notify Users Without Linking In-App
You can still inform users of your sale inside the app, as long as you do not include the web paywall link.
Allowed Examples ✅
Push notifications:
• A special offer just went live. Check your email for details.
• We are running a limited offer. Visit our Instagram for the information.
Community posts:
• Our holiday sale is happening today. Check your email or our social pages for the offer details.
Not Allowed ❌
Anything containing the paywall link.
Anything telling users to click to subscribe on the web.
Anything that opens a browser to your checkout.
As always, the Breakthrough team is here to help you have a successful sale! Connect with us at partner@breakthroughapps.io if you have any questions.
As a reminder - if you'd like to also have your sale available in-app, please click the button below to fill out our in-app sales form.