TLDR - Direct users to the landing page, not the sign-in page and use coupon codes
It’s a common misconception that fewer clicks mean higher conversions. In reality, giving users time to understand the product builds trust, and more trust leads to higher conversions.
Landing Page:
Sign-in Page:
Where to find this in the portal:
How to set up the Landing Page - Video Walkthrough
How to use Coupon Codes - Video Walkthrough
Setting up the sale checklist:
Before promoting your sale, go through this checklist carefully:
Does your landing page talk about the sale?
Make sure your headline and content highlight the discountAre the images aligned with the sale?
Visuals should reinforce the discount and show the coupon code, wherever possible
Is your Call-to-Action (CTA) sale-specific?
Use something like "Yes, I want to claim this discount" instead of a generic "Try the app"
BEFORE:
AFTER:
HOW TO DO POINTS 1, 2 & 3 in the PORTAL:
Have you selected the right pricing plans for the sale?
Many partners prefer to run the sale on just one or two offerings, with the most common combinations being Yearly and/or Lifetime plans. If you’re doing the same, make sure to temporarily disable any offerings that aren’t part of the sale from your portal for the duration of the sale.
Have you disabled the free trial?
Free trials can delay purchase decisions. During sales, immediate gratification drives action, so we highly recommend turning off the free trial option temporarily.
How to do this in the portal -
Have you optimised the login (authentication) page?
Add bullet points with key benefits of your offering right on the login page.
Is your coupon code simple and easy to remember?
Make sure your coupon code is clear, short, and easy to recall. This helps users apply it without confusion. Example:YOGA25orSUMMERSALE
Important Compliance Note
Do not promote this web paywall inside your app.
Apple and Google do not allow this.
Promote via social media, marketing emails, or other out-of-app channels.