Journey Name | Description | Channels | What we need from you? |
Sign Up to Trial | Encourages users who have signed up but haven’t started a trial to begin exploring the app. | Push, Email | 3 Push + 3 Emails |
Trial to Subscriber | Nurtures trial users by highlighting app benefits and nudging them to convert to paid subscribers. | Push, Email | 3 Push + 3 Emails |
Billing Issue | Alerts users about failed payment attempts and prompts them to retry or initiate support outreach. | Push, Email | 3 Push + 3 Emails |
21-Day Streak | Congratulate users for completing a 21-day streak, reinforcing positive behaviour. | Push, Email | 3 Push + 3 Emails |
100-Day Streak | Celebrates users reaching 100 days, encouraging long-term engagement. | Push, Email | 3 Push + 3 Emails |
Immediate Winback after cancellation | Re-engages users who cancel the subscription and offer a small discount to win them back | Push, Email | 2 Push + 2 Emails |
Cancellation | Acknowledges cancellations, gathers feedback, and opens the door for future re-engagement. | 1 Email |
Note -
Push = Push Notifications
Character limit for the Push notifications (50 to 240 characters)
While sending Emails, please send the Email Body, Email Subject and atleast one image