Lifecycle Journeys for Your App

Create 3 push notifications for users who downloaded the app but haven’t signed up yet.

Focus on reducing early drop-off and highlighting 1–2 clear benefits of signing up.

Create 3 push notifications encouraging users to start their free trial by showcasing key trial-only features.

Create 3 emails that build curiosity, reduce hesitation, and explain what users can experience in the trial.

Create 3 push notifications reminding trial users about premium features they haven’t tried yet.

Create 3 emails that highlight subscription benefits, use testimonials, and show why upgrading is valuable.
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Create 1 welcome email introducing the brand, setting expectations, and highlighting 3 key features to explore first.

Create 1 congratulatory email celebrating the user’s 7-day streak and motivating them to continue toward the next milestone.

Create 1 push notification celebrating the 21-day streak to keep users motivated.

Create 1 email reinforcing the idea of habit formation and encouraging long-term consistency.

Create 1 push notification celebrating the 100-day milestone to make users feel recognised.

Create 1 email highlighting their achievement, exclusivity, and loyalty to the brand.
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Create 3 push notifications (for 14, 21, and 30 days of inactivity) designed to spark curiosity and remind users to reopen the app.

Create 3 re-engagement emails (for 14, 21, and 30 days of inactivity) to highlight new content, app benefits, or offer light incentives.

Create personalised emails for users who answer specific goals (for example, “Cure my insomnia”) that showcase related content in the app.

Create 3 subject line variations for personalized onboarding emails based on user pain points such as sleep, stress, or focus.

Create 1 push notification congratulating users who complete a course to reinforce motivation.

Create 1 follow-up email recommending 3 related courses to encourage continued engagement.

Create 3 push notifications reminding users about a failed payment in a polite and helpful tone.

Create 3 follow-up emails that explain the issue, guide users to retry payment, and offer support if needed.

Create 2 push notifications aimed at winning back canceled users with discounts or new content.

Create 2 emails thanking users, gathering feedback, and offering a soft re-subscription incentive.

Push = Push Notifications

Character limit for the Push notifications (50 to 240 characters)

While sending Emails, please send the Email Body, Email Subject and atleast one image