Everything you need to plan and promote your app launch in one place. The way you build anticipation in the lead-up to launch has a direct impact on early downloads, so a clear plan and consistent visuals matter.
This toolkit gives you two things: a Canva calendar to map out your launch weeks, and a set of editable social media graphics to use along the way. For post-launch content — sales, seasonal campaigns, new classes, motivational posts — see the Social Media Toolkit.
Launch Calendar
Use this calendar to plan the weeks leading up to your launch — social posts, emails, and partner outreach in one view.
Duplicate the template into your Canva account and customize the dates and channels for your launch.
Pre-Launch Social Media Graphics
All graphics are editable Canva templates. Duplicate, swap in your branding, and post.
Announcement & teaser graphics
For the weeks before launch, when you're building anticipation.
Launch day graphics
For the day you go live, with phone-screen mockups in different layouts.
A simple launch rhythm
How to use the calendar and graphics together. Adjust the timeline based on how much runway you have.
4–6 weeks out: Use Exciting News and Coming Soon to start mentioning the app to your audience.
2–3 weeks out: Add Countdown and It's Time to build urgency.
Launch week: Schedule the app launch screen graphics across feed posts, stories, and reels. Vary the layouts (one-screen vs. three-screen) to keep your feed visually fresh.
Launch day: Post the launch announcement on every channel and pin it where possible.
Map all of this into your calendar before launch week so nothing slips on the day.
After launch
For ongoing post-launch content — new classes, challenges, content drops, sales, seasonal campaigns, motivational posts, and reviews — see the Social Media Toolkit.