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Launch Photo Checklist & Best Practices

Breakthrough Team avatar
Written by Breakthrough Team
Updated over 2 years ago

We highly recommend having a new photo shoot done for your app content at launch to give your new custom app a professional and polished look!

We recommend keeping a consistent background, theme, and aesthetic for these photos. Here's some tips!

  • Make sure the background is not busy or distracting. You should be the focus! Feel free to take photos inside or outside to fit your vibe.

  • Please refer to the app launch content document to think about the names for your classes, categories, and challenges. This will help you identify what type of photos you may like and how many you need!

Photo Shapes and Ratios used in the app:

  1. Square 1:1 for class & routine thumbnails

    • please note, the same image is used when you open the class, in a landscape ratio. Therefore make sure it is taken in landscape and can be cropped to square.

  2. Landscape: for categories & courses

  3. Vertical: for onboarding carousel & daily quotes

Photo checklist:

  • 3-6: Onboarding carousel photos- Vertical

  • 1: Daily quote background photo - Vertical

  • 6-10: Category photos- landscape

  • 1+: Course or challenge photo - landscape

Based upon the type of content you plan to have:

  • 20-30: Class cover photos - landscape that can crop to square

  • 20-30 Routine cover photos - landscape that can crop to square

  • 20+ Recipe cover photos - landscape that can crop to square

Videos:

Your list of exercises (the number varies per person): Landscape.
For the best user experience these should be < 30 seconds and without sound

Size Guidelines

Picture

Dimensions

Image Sample

Comments

Class/Routine Title Picture

180x180 (Square)

Same image used for preview & detail.

Course Title Picture

414 X 150 (Landscape Rectangle)

Same image used for preview & detail

Category title Picture

414 X 150 (Landscape Rectangle)

Collection Picture (aka playlist or folder)

180x180 (Square)

414 X 150 (Landscape Rectangle)

A collection can be square or landscape. Note: Collection do not automatically have an overlay on them, so feel free to put your own overlay.

Note: If the dimensions are not exactly like above, it will still work. The aspect ratio (square or rectangle shape) of the dimensions is the hard requirement.

Type & Size

Type: JPG

Size: Under 1MB

Content

The picture should be without any overlay shading or text. The app automatically adds the relevant text and overlay (if that applies). Collections do not have overlays. This is configurable for the app!

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