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Email Marketing Integration

Learn how to set up your email marketing system!

Breakthrough Team avatar
Written by Breakthrough Team
Updated over 2 years ago

Your Breakthrough app can be set up with any Email Service Provider. This guide will go through how to set it up. At the bottom see email samples for inspiration.

Instructions

NOTE: Once you finish steps 1-3 please email partner@breakthroughapps.io to setup your email automation. Reference this article and say you have completed steps 1-3.

  1. Choose an ESP (i.e. Mailchimp, ConvertKit)

  2. In your ESP add user/subscriber fields for each question in your app onboarding (Google how to do this. The Firstname, Lastname is a user field which is already created)

  3. In the ESP add the below "tags"

    1. app-registered

    2. app-monthly

    3. app-yearly

    4. app-canceled

    5. app-trial

    6. app-billing-issue

    7. app-lifetime (only if you have a lifetime tier)

    8. app-quarter (only if you have quarter tier)

    9. app-6months (only if you have 6 month tier)

  4. Create the following emails to be automatically triggered

    1. When user gets app-registered tag have a "Welcome Email". You can choose to have a sequence of emails

    2. When user gets a app-billing-issue tag send an email to prompt the user to fix their billing issue.

    3. When user gets app-cancelled tag - send an automatic email trying to understand why they cancelled. Have a survey that can gather information about it.

  5. Other ongoing emails you should be sending

    1. Any discounts and promotions that are run

    2. Warm-up sequence - Get new user warmed up

    3. Giveaway - Run a giveaway to get reviews etc

    4. New Content Announcements - New content!

    5. New App update - Promote new app features

    6. Subscription Upgrade & alerting - Prompt people to upgrade subscription

    7. Recommended content campaign - Recommend content based on their choice

Email Samples

Click here for a variety of email templates to assist you with email marketing. The team can help you set up and configure your email marketing system with the app.

Billing Issue Email

You can copy-paste this and refine it a bit for your billing issue detection email.

We have detected a potential billing error on your account. This could have happened due to a credit card error with the App Store or Play Store. To fix this issue, please follow the instructions below to verify the payment method is valid.

On iOS:

1. Go to https://apps.apple.com/account/billing on your iOS device

2. Login as prompted

3. Tap Manage Payments (if not directly there)

4. Tap each card and verify there are no error messages. Update the Card Number, Expiry Date, CVV, and Billing details as needed

5. Tap Done in the top right.

On Android:

1. On your computer, sign in to https://pay.google.com with your Google Account.

2. Find the payment method you are trying to use for the purchase.

3. Check the expiration date of the payment methods listed.

4. Remove or update any expired payment methods.

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