Plan and post social media for your live app, all in one place. This toolkit gives you content calendars to map out your weekly and monthly posts, plus an editable Canva library for content drops, sales, seasonal campaigns, motivational posts, and reviews.
For pre-launch graphics and a launch planning calendar, see the App Launch Toolkit.
Content Calendars
Use these calendars to plan your themes, channels, and posting cadence in advance. Consistency drives more engagement than volume.
Content Drops, Classes & Challenges
For announcing new content inside your app.
Sales & Promotions
For one-off and recurring sales — birthdays, app anniversaries, flash promos.
Seasonal Campaigns
For holiday and seasonal promotions.
Motivational & Inspiration
For building your brand voice between sales and content drops.
Quotes & Tips
For sharing daily wisdom or short coaching moments.
Engagement
For driving comments, follows, and timely reminders.
Reviews & Social Proof
For highlighting customer reviews and feedback in your feed.
Tips for using these templates
Match your brand first. Update colors, fonts, and your in-app screens before posting so the templates feel native to your brand.
Plan ahead with the calendar. Pick one or two themes per week — for example, motivation Monday, content drop Wednesday, review Friday — and slot the matching graphics into your calendar.
Vary your formats. Mix carousel posts, single graphics, reels, and stories so your feed stays fresh.
Reuse strategically. Each template can be re-skinned multiple times for different campaigns. Don't worry about repeating layouts.
Pre-launch content
If your app isn't live yet, see the App Launch Toolkit for a launch planning calendar and pre-launch announcement graphics.