Your app's name and supporting copy on the App Store and Google Play are the first things potential users see — and the biggest lever you have on App Store Optimization (ASO). Getting these fields right means more people find your app, and more of the people who find it download it.
The fields you'll fill out
App Name — up to 30 characters. This is the title shown across the App Store/Google Play store, and on a user's home screen.
Subtitle — up to 30 characters. Appears beneath the App Name.
Note: Spaces and punctuation count toward every limit on both stores.
1. Pick a strong brand name
Your brand name is the part people remember and recommend. It's also part of your App Name / Title field — which means brand recognition and your value proposition have to share the same 30 characters.
Your brand name should be:
Unique enough to stand out, so it doesn't get buried by competitors
Easy to spell, type, and say out loud
Distinct from existing wellness or fitness apps — search both stores before committing
2. Write your App Name / Title (30 characters)
You have one 30-character field doing two jobs: brand recognition and value proposition. The pattern most apps use:
[Brand Name] – [Short value proposition]
Examples:
ZenFlow – Yoga for Relaxation
CalmMind – Meditate and Sleep
Treat the 30 characters like a billboard. Every word should either reinforce your brand or describe what the user gets.
A strong value proposition:
Positions your app as the solution to a specific problem
Includes a keyword or two your audience would actually search for
3. Write your Apple subtitle (30 characters)
Apple's subtitle sits directly under your App Name. Use it to extend the story, not repeat it. Avoid any words already in the title.
Examples paired with the names above:
ZenFlow – Yoga for Relaxation + Quick Poses for Daily Stress
CalmMind – Meditate and Sleep + Guided Sessions for Anxiety
Strong subtitles:
Lead with a benefit or a specific feature
Add a search keyword that wasn't in the title
Speak directly to your audience's goal or pain point
Common mistakes to avoid
Repeating words across fields. Every field is precious real estate — don't waste characters on duplicates.
Vague language like "premium app" or "best experience." Users search for problems and outcomes, not adjectives.
Keyword stuffing. Your copy should still read naturally to a human.
Skipping store research. A duplicate or near-duplicate name will hurt your search ranking and confuse your audience. Check both Apple and Google Play before committing.
See examples from Breakthrough partners
Browse live titles and subtitles from other Breakthrough apps for inspiration: