Your app’s title and subtitle on the App Store are critical elements of your app's mini-sales page. These fields are the first things your audience will see and play a vital role in App Store Optimization (ASO). A well-thought-out title and subtitle can help your app rank higher in search results and attract the right users.
Follow these tips to craft a name that is unique, findable, and impactful.
1. Choose a Unique and Searchable App Name
Your app name should stand out and be easy to find. A unique name makes it more likely that potential users will remember and recognize your app. Avoid generic or overly common names that could get lost among competing apps.
2. Craft a Title That Sells
The title has a 30-character limit, so every word counts.
Use a structure like:
[Your Unique App Name] - [Slogan or Key Value Proposition]Example:
"CalmMind - Meditate and Sleep"Your title should:
Clearly position your app as a solution to your target audience's problem.
Incorporate keywords that reflect the issues or goals your audience is searching for.
3. Write a Subtitle That Adds Value
The subtitle also has a 30-character limit and should focus on what users get from your app.
Examples:
"Guided Meditation for Sleep"
"Yoga Poses for Daily Stress Relief"Your subtitle should:
Highlight the app’s benefits or features.
Include keywords related to your audience’s pain points or goals.
Avoid repeating words already in the title. Instead, complement the title with new, relevant terms.
4. Optimize for Your Audience’s Search Behavior
Your title and subtitle should both:
Be user-focused, addressing their needs or desires.
Contain keywords that your audience might search for in the App Store.
Present your app as the solution to their problem.
For example, if your target audience is looking for stress relief through yoga, your title and subtitle might look like this:
Title: ZenFlow - Yoga for Relaxation
Subtitle: Quick Poses for Daily Stress Relief
5. Avoid Repeating Words
Repetition between the title and subtitle wastes valuable space. Instead, use the subtitle to build on the story you started in the title. This makes your app description more comprehensive and appealing.
Summary
Your app title and subtitle are much more than text fields – they are your app's elevator pitch. By following these tips, you can create a compelling and optimized title and subtitle that help your app stand out in the App Store, attract the right users, and communicate its value effectively.
Make every character count, and position your app as the solution your audience has been searching for!
For example see many Breakthrough app titles and subtitles here: