CleverTap (if you have it setup) has detailed realtime information from your app. Below are the details that you will see about user activity.
User Properties
Each user will have the below user properties that you can use in tailoring your emails and setting up conditions to target specific users.
First Name
Last Name
Email Address
Subscription Level (1 Month, 1 Year, 3 Month, 6 Month, Lifetime) - this is the duration level
Subscription Status (Trial, Active, Cancelled, Expired) - this is the latest status
<Onboarding question & answers> Starts with prefix "Onboarding-"
Purchase Platform (iOS, Android, web) - platform where the purchase was made
Subscription Expiration Date (Date time format)
Streak (count of the active user Streak)
Events
Events show up for specific user in real-time, as they are happening. You can use these events to create dashboards and also create triggers to send a email/push/in-app sequence. The events are grouped into the below types:
App activity lifecycle
Purchase lifecycle
App Activity Lifecycle
Event title | Description |
Sign up | User has created an account |
Login | User logged in |
OPEN PAGE Category Details | User opens Category Details Screen |
Searched | User searched |
Content Started | User started content |
Content Ended | User finished content |
21-day Streak | When user hits a 21 day streak |
100-day Streak | When user hits a 100 day streak |
Course Progress | This event will fire everytime a user has a course in progress |
Purchase Lifecycle
Below are the events that happen in a users purchase lifecycle
Event title | Description |
Initial Purchase | Event name when user initially purchases paid subscription |
Trial Started | Event name when user initiates trial
|
Trial Cancelled | Event name when user didn't subscribe after a free trial |
Trial Converted | Event name when user subscribed after a free trial |
Renewal | Event name when paid subscription renews |
Cancelled | Event name when user cancels their paid subscription |
Purchase of non-subscription | Event name when user makes a non subscription purchase |
Expired | Event name when subscription expires |
Billing Issue | Event name when there has been a problem trying to charge the user |
Changed Subscription | Event name when user has changed the product of their subscription |