The first step for growing your app is to do it organically. Make it easy as a slide for people get to the app!
It should be as easy as this panda sliding down:
Where ever you are getting eyeballs or ears there needs to be a very easy & authentic way for people to go to the app. Luckily after working on almost a 100 wellness apps we have figured out the best practices. Try to use all of these but as you make changes keep an eye on the metrics.
Pre-read: Choosing where to send people
We must first determine are you sending people to the app or the webpaywall. The issue with the webpaywall is that people may get stuck with the payment barrier where as they can be sent to the app to get free access.
Instagram & Facebook
Optimizing Instagram Stories:
Direct Link Access: Utilize the swipe-up feature or link stickers in Stories to direct followers straight to the app download page. This direct approach helps capitalize on the impulsive nature of Story viewership.
Frequent Updates: Keep your Stories updated regularly to engage followers continuously, providing updates, sneak peeks, or live Q&A sessions about the app.
Leveraging Reels and Posts:
ManyChat Integration (First Choice): Integrate ManyChat to facilitate interaction. Encourage viewers to comment with specific triggers like "App" or "Yoga," which activates ManyChat responses and guides them towards app engagement or specific actions.
Simplified CTA (Secondary Choice): If ManyChat is not set up, use a straightforward call to action such as "Link in bio" in your captions to direct followers to the app’s download page.
Dedicated Instagram Page for the App:
Create a Specific Account: Establish an Instagram page dedicated to the app (e.g., @theyogaplusapp). This creates a focused channel that solely promotes app content and interactions.
Consistent Branding in Bio: Ensure the bio includes a clear description of the app, its benefits, and a clickable link. Regularly update the bio link with the most relevant call to action—whether it’s a direct download, a new feature, or a special event.
Tagging Strategy: Tag each post with strategic hashtags and a call to action, encouraging followers to take specific steps like visiting the app or engaging with content.
Engagement and Content Strategy:
Interactive Content: Use polls, quizzes, and questions in Stories to engage users and gather feedback about the app.
High-Quality Visuals and Videos: Produce visually appealing content that aligns with the aesthetic values of your target audience, enhancing engagement and shareability.
Always: Always have a LinkTree for all your links or just have the link to the app in your bio.
Youtube
Integrate App Promotions in Videos:
Staple Promotions: At the beginning and end of each video, include a brief but compelling promotion of the latest challenge or feature available on the app. This repetition ensures that viewers are continuously aware of what the app offers.
Call to Action: Encourage viewers to download the app or join a challenge, making the call to action clear and persuasive.
Optimize Video Overlays:
Banner Display: Incorporate an overlay banner in your videos that includes the app name, a clickable link, and a QR code. This banner should be visually striking yet non-intrusive to ensure it complements the video content.
Placement: Ensure the banner is placed strategically so it is visible and attracts attention without obstructing key content in the video.
Leverage Video Descriptions:
App Link in Bio: Always include a direct link to the app in the channel’s bio. This makes it easy for viewers to find and download the app regardless of which video they watch.
Detailed Descriptions: Embed the app link in every video description. Supplement this with engaging text that highlights key features or recent updates of the app.