The Campaigns page in Brevitas is designed to help users manage and track email campaigns linked to their real estate listings. It provides a list of all campaigns created and shows detailed performance metrics such as opens, clicks, and views. Below is a detailed breakdown of the sections and functionality on this page:
Header Options
• New Campaign Button: The green “New Campaign” button in the top-right corner allows users to create a new email campaign. Clicking this will guide you through selecting listings, creating the email design, and configuring sending options.
The campaigns are listed in a table format, with each column displaying essential campaign data:
1. Name: The name of your campaign is displayed here. If no title is provided, it defaults to “[No Title].” You can click on the name to edit the campaign details.
2. Status: Displays the current status of each campaign, such as “Draft,” “Finished,” or third-party platform statuses (e.g., Constant Contact). Campaigns in “Draft” are still editable, while “Finished” campaigns have been sent out.
3. Listings: Shows the number of listings associated with the campaign. Each campaign is linked to at least one real estate listing, which will be included in the email.
4. Sent: Displays the total number of emails sent for each campaign. If the campaign hasn’t been sent, this number will remain at “0.”
5. Opens: Indicates the number and percentage of email recipients who have opened the campaign email. This helps measure the effectiveness of your email in catching the audience’s attention.
6. Clicks: Shows the number of clicks on any links within the email, helping you gauge engagement with your content.
7. Views: Displays how many views the listings connected to the email campaign have received from the email.
8. Created: The date and time the campaign was created, which helps in tracking your campaigns chronologically.
View Button Drop-down Options
Each campaign has a “View” button with a dropdown menu providing additional options for managing the campaign:
1. Edit: Allows you to edit the content and details of the campaign if it’s in “Draft” status. You can make changes to the listings, email template, or other settings.
2. Duplicate: This option lets you duplicate the campaign. It’s a useful tool if you want to reuse the same structure and design of a past campaign for a new one, saving time on setup.
3. View E-Mail: Enables you to preview the actual email that was sent to your recipients. This can be useful for reviewing the final version of your campaign or for future reference.
4. Archive: The archive option removes the campaign from your active campaign list without permanently deleting it. Archived campaigns can still be accessed from an archived section for record-keeping purposes but will no longer appear in the main campaign view.
Pagination and Sorting
• Pagination: At the bottom of the campaign list, you can navigate through different pages of campaigns using the numbered pagination system or the “Next” and “Previous” buttons.
• Sorting: You can sort campaigns by various criteria, including “Created” or “Status,” to easily locate campaigns based on age or activity. A search bar at the top of the page allows filtering by campaign name or status for quick access.