1. Choose a Listing
• Select Your Listing: The first step is selecting the listing or multiple listings you want to include in your email campaign. You’ll be prompted to either choose from your existing listings or search through the Brevitas platform for properties you want to highlight.
• Link to Listing: The email will automatically pull in key information from the listing you selected, including the property’s image, key details (like price and location), and a brief description.
2. Choose an Email Template
• Access to 20+ Templates: Brevitas offers over 20 professionally designed email templates for users to choose from. These templates cater to a variety of styles and purposes, ensuring that users can select a format that fits the tone and message of their campaign.
• Templates include basic layouts for single properties, multi-property showcases, investment opportunities, and more.
• Preview & Select Template: Users can preview templates before choosing one. Once satisfied with the layout, users can select the template to proceed.
3. Customize Your Email
• Design Tab: After selecting the template, users can begin to customize the email. This is where the creative aspect comes in.
• Layout: The layout of the email can be adjusted depending on the user’s preference. For example, you may want to rearrange the order of information or adjust the placement of certain elements like images or text.
• Colors: Users can customize the color scheme of the email to match their branding or personal preferences. This allows for consistency with your brand image.
• Typography: Choose the main font for the email from a variety of font options. Users can also change the font size and style to enhance readability.
• Content: This is where users can further personalize the text in their email. Users can edit the main body of the email, making adjustments to the text that was pulled from the listing description or add new content. The message can be fine-tuned to match the tone of the email campaign.
• Images: Users can upload or change the main images in the email. If the listing’s images aren’t ideal for the campaign, new images can be added to create a more visually appealing email.
• Preview Text: Users can add preview text that will appear after the subject line in a recipient’s inbox. This is helpful for giving extra context to your email and enticing recipients to open it.
4. Add Your Recipients
• Recipients List: Users can upload or select recipients from their contacts. Brevitas allows users to segment their contacts based on criteria, making it easier to target specific groups (e.g., investors, brokers, or leads from a specific region).
• Custom Lists: Brevitas enables users to organize contacts into specific lists for different campaigns. Users can either create a new contact list directly within the platform or select from existing lists.
• Third-Party Contacts: Brevitas also supports integrations with third-party email services like Constant Contact. Users can choose to send their email campaigns through these external services if they prefer.
5. Final Review and Send
• Preview the Campaign: Before sending the campaign, users can click the Send Preview button. This will send a test email to the user’s registered email address, allowing them to see how the email will appear to recipients. Users should always preview the email to check for any formatting or content issues.
• Make Adjustments: If the preview looks good, users can proceed. If not, the email can be further customized and updated before sending.
• Send to Contacts: Once the email is ready, click Send Campaign. The email will be sent to all selected contacts or through the integrated third-party service (if that option is chosen).
Additional Features
• Mobile and Desktop Views: Users can toggle between mobile and desktop views while customizing their email to ensure that the email looks good on all devices.
• Campaign Tracking: Once the email has been sent, users can track the campaign’s performance. Brevitas provides metrics such as opens, clicks, and views, allowing users to gauge how recipients are interacting with the campaign.
Tips for Success
• Use High-Quality Images: Ensure that the images used in the email are high quality and represent the property in the best light. Well-chosen images can significantly improve engagement rates.
• Concise Subject Lines: Write clear and engaging subject lines that entice recipients to open the email. Subject lines are crucial for boosting open rates.
• Targeted Contact Lists: Make use of Brevitas’ contact management system to send emails to the most relevant audience. Tailoring campaigns to specific groups can improve engagement and conversion rates.
The Email Builder/Generator on Brevitas is a comprehensive tool that simplifies the process of creating, customizing, and sending property marketing emails. By following these steps, users can create impactful email campaigns that drive attention to their listings and generate interest from potential buyers and investors.