Offering a free product, like a sample program, is a great lead generation strategy. It helps attract new clients, collect contact information, and build your email list.
This guide will show you how to set up a free product such as a one-month sample program—to engage potential customers and nurture future sales.
Benefits of a Free Product Campaign
Lead Generation: Collect email addresses and build your customer base.
Low Barrier to Entry: A free program lowers the cost of entry for potential clients, making them more likely to sign up.
Re-engagement Opportunities: Use the collected emails for future marketing campaigns to promote paid programs or other services.
Steps:
1. Create a New Product Page
Start by creating a new product page specifically for your free program.
Name the product clearly, such as “Free Month Speed Programming” to make it enticing for potential clients.
Update the banner image to reflect the program’s theme and highlight that it's a free offer to grab attention. You can also add your logo or promotional text.
2. Add Program Details
Link to the program from your library
Include detailed information about the program, including the duration (e.g., 4 weeks), the content (e.g., access to all workouts upfront), and any equipment needed, how long they'll have access, etc.
Add images or media to enhance the page and improve conversion rates.
3. Set Program to Free
Make sure the product is set to free, so users won’t be charged.
4. Enable Automatic Deactivation
For free programs, automatic deactivation is a useful feature. This allows users to be automatically removed from the program after the set duration (e.g., 4 weeks).
This helps you manage users efficiently without manual work.
5. Customize the Email Notification
After users sign up, they’ll receive a confirmation email. Personalize this email to include details about the program, how long they'll have access, and any other relevant instructions or attachments (e.g., PDFs with more info).
This helps ensure users have clear expectations about their access and how to engage with the program.
6. Promote Your Free Program
Once your page is ready, share the link and promote the program via email, social media, or other marketing channels to attract sign-ups.
The athlete will be directed to a checkout page where they will enter their information and complete the free sign-up process.
7. Track Program Engagement and Conversion
Use the product’s stats page to track how many people visit and sign up for the program. Even though the program is free, it’s helpful to monitor conversions and engagement.
In the “Members Management” section, you can see which athletes have enrolled and which program has been assigned to them. They’ll automatically be deactivated after the specified period (e.g., 4 weeks).
8. Follow-Up for Future Engagement
After the program ends, you can use the email addresses you've collected to re-engage clients. Send them offers for other paid programs, newsletters, or personalized training services.
A free product campaign is an excellent strategy for attracting new clients, gathering valuable contact information, and creating long-term relationships. By setting up a clear, engaging product page, offering helpful program details, and tracking user interactions, you can make the most of your free campaign and turn leads into future paying clients.