Creating a bundled offer is a great way to combine different products—like training programs, PDFs, or eBooks—into one enticing package. This guide will show you how to set up a bundled offer using the Bridge online store, making it easy to sell multiple products together with a single purchase.
Steps:
1. Create a New Product Page
Start by going to the My Products page in the online store and click Create New Product.
Name your product (e.g., Exclusive Beginner Program Bundle), and click Create.
Add an image and a description that explains the bundle. Make it appealing by highlighting the value and exclusivity of the offer.
2. Select Your Program
Choose the program you want to include in the bundle, such as a Beginner Strength Program. You can opt for a group program (recommended for bundles) so that everyone who purchases the program is assigned the same version.
Add the program’s details in the description, making sure to outline what's included (e.g., training program, follow-along videos, and educational PDFs).
3. Set Your Pricing and Subscription
Decide whether you want to charge a one-time fee or set up a subscription model. For ongoing engagement, consider offering the bundle as a monthly subscription.
For example, you could set the price at $100/month.
If you're using a subscription, you’ll engage with clients beyond the initial purchase, so plan to add follow-up programs or additional phases.
If you're using a one-time payment, you can set automatic deactivation so users are removed after x days after purchase for easier management.
4. Attach Educational Content
Use the Attachments feature to add any additional resources, like PDFs or guides (e.g., pre-workout and post-workout recovery guides). This is how you can make this offer a bundle to include with programming.
5. Set Up Email Notifications
Customize the email that customers will receive after purchase. This email will include their program details, a link to the Bridge app, and any attachments you’ve added, like educational PDFs.
6. Add Promo Codes (Optional)
You can offer discounts on your bundle by creating promo codes. Go to the Promotions tab under My Products and create a code for discounts (e.g., 20% off or a free month).
Promo codes can be shared with clients via email, social media, or your website.
7. Review and Publish
Once your product page is set up, review it for clarity and appeal. Make sure the description is easy to understand, and the pricing is clear.
After confirming everything looks good, click Publish to make your bundle available for sale.
8. Manage and Track Sales
Monitor how your bundle is performing by checking the number of purchases and tracking customer engagement. This can help you tweak your marketing strategy for better results.
For more advance tracking you can add a Meta Pixel or connect Google Analytics.
Benefits of a Bundled Offer
Increased Value: Offering multiple products together increases the perceived value of your offer, making it more attractive to potential customers.
Easy Management: Group programs keep your client list organized without needing to create separate individual programs.
Ongoing Engagement: If set up as a subscription, you can engage clients over time, offering new phases or follow-up programs.
Bundling products in your online store is a powerful way to boost sales, provide extra value, and attract new clients. By combining training programs with educational content and offering limited-time discounts, you can create compelling offers that encourage customers to sign up and stay engaged.