Tracking and setting up a Meta pixel for ads allows you to gather data and insights about the effectiveness of your Facebook advertising campaigns for your Business Hub. Adding your Meta Pixel to your Bridge store is extremely quick. You will just need to add your Pixel in one place and all your product pages and storefront will be tracked.
To do this, you will need to first make sure you have a Facebook Business Manager account set up. If you don't have one already, go to business.facebook.com and set up a Business Manager account. This will serve as a central hub for managing your Facebook assets, including your ad accounts and pixels.
How to Add Your Pixel to Bridge
Open your Business Hub
Toggle to the Settings tab on the far right
You will see a place for both Google Analytics and Meta Pixel
Enter your Meta Pixel (this will just be a number)
Click Save
How to Find Your Pixel
Open Facebook Ads Manager
Select all tools
Open Events Manager
Choose data sources on the left panel
Once in data sources, you can grab the pixel Id from the top right corner
By setting up and using a Facebook pixel, you can gain valuable insights into how your ads are performing, track conversions, retarget website visitors, and optimize your campaigns for better results.
Need help? Contact our support team at support@bridgeathletic.com for assistance with your Meta Pixel integration.