Easily identify which product pages are doing well and which may need improvement. The Business Hub analytics provide valuable data to make informed decisions about product naming, content strategy, audience interests, and marketing effectiveness.
Your Business Hub offers comprehensive statistics for each product page. Access these insights by navigating to My Products within your Business Hub.
Understanding Your Product Analytics
When you click My Products, you'll see the Overview page by default, displaying two key metrics:
Number of visits - Total views each product page receives
Total purchases - Number of completed transactions per product
This overview helps you identify performance patterns and opportunities. A high number of visits with few purchases may indicate the need to refine your page description or adjust pricing. Comparing purchase volumes across products reveals audience preferences and shows which marketing efforts drive results.
Accessing Detailed Performance Data
To view more granular analytics, toggle to Stats View from the My Products page.
The Stats View displays four detailed metrics:
Conversion Rate - The ratio between product views and purchases
Month to Date Volume - Total sales for the current month only
30 Day Volume - Total sales for the last 30 days (may span multiple months)
Gross Volume - Total sales since the product was published
Bridge Tip: Conversion rate is a critical metric to monitor as you optimize your product pages. Compare conversion rates across different products to identify what resonates with your audience and which strategies work best.
Making Data-Driven Decisions
Give your data time to tell a meaningful story before making changes. For example, month-to-date volume will naturally appear low during the first week of a month. Use this metric to track progress throughout the month, and evaluate it more thoroughly toward month-end for accurate insights.
These analytics empower you to grow your business strategically by understanding what drives sales and engagement. If you have questions about interpreting your product statistics, contact us at support@bridgeathletic.com.