This guide covers our Free Products, One-Time Payments, and Subscription pricing models, including when to use each option and how features like automatic deactivation can streamline your business operations.
Important Note: One-Time Payments and Subscriptions are only available with Personal Trainer Professional packages and above. Standard packages are limited to offering Free products only.
Table of Contents
Free Products
Free products serve as an excellent entry point for coaches looking to build their audience and demonstrate value before transitioning to paid offerings.
When to Use Free Products
Lead generation: Attract new athletes and showcase your coaching expertise
Community building: Create a loyal following before launching paid products
Sample offerings: Provide a taste of your full programming to encourage upgrades
Promotional periods: Offer limited-time free access to drive engagement
Best Practices for Free Products
Free products work best when they provide genuine value while naturally leading to your paid offerings. Consider offering foundational programs, assessment tools, or introductory content that demonstrates your coaching philosophy.
One-Time Payments
One-time payments provide immediate revenue for coaches offering standalone programs or services that don't require ongoing access.
Typical Price Range: $30-$300+ depending on complexity and results
Examples of When to Use One-Time Payments
Specialized programs: Sport-specific training camps or skill development training
Seasonal offerings: Pre-season conditioning programs or off-season maintenance plans
Workshop-style content: Technique clinics or educational seminars
Assessment services: Movement screens or fitness evaluations
Auto Deactivation with One-Time Payments
One-time payment products can utilize Auto Deactivation to automatically remove athlete access after a specified period. This feature ensures your content maintains its value while providing clear program boundaries.
Subscription Pricing
Subscription pricing creates predictable recurring revenue and works best for ongoing coach-client relationships with continuously updated content.
Typical Price Range: $80-$500+, depending on services rendered
Examples of When to Use Subscription Pricing
Ongoing coaching: Monthly or quarterly programming updates
Comprehensive platforms: All-access passes to your entire content library
Community-driven programs: Monthly challenges with group interaction
Progressive training systems: Programs that build over multiple months
Subscription Benefits
Predictable revenue: Stable monthly income for business planning
Deeper relationships: Extended engagement with athletes over time
Content value: Justify premium pricing through ongoing updates and support
Retention focus: Encourages creating consistently valuable content
Pricing Examples
Free Product Examples
"Intro to Functional Movement" - $0
Basic movement assessment and corrective exercises
2-week sample program
Gateway to paid programming
One-Time Payment Examples
"8-Week Beach Body Bootcamp" - $149
Complete workout program with auto deactivation after 10 weeks
Includes nutrition guidance and progress tracking
Perfect for summer preparation
"Baseball Pre-Season Prep" - $199
6-week sport-specific conditioning program
Auto deactivation after 8 weeks (allows extra time for completion)
Includes mobility and injury prevention protocols
Subscription Examples
"Elite Performance Monthly" - $49/month
New workout program released monthly
Access to exercise library and technique videos
Community forum access
"Complete Coaching System" - $99/month
All current and future programs included
Monthly live Q&A sessions
Priority customer support
Auto Deactivation Feature
Auto deactivation is available for:
✅ One-Time Payments
❌ Free Products (Not applicable)
❌ Subscriptions (Access continues while active)
Setting Up Auto Deactivation
Navigate to your Business Hub
Select Create New Product
Choose One-Time Payment pricing model
Toggle Auto Deactivation to enabled
Set your desired access period
Complete product setup and publish
Recommended Time Periods
4-week programs: Set 6-week auto deactivation
8-week programs: Set 10-week auto deactivation
12-week programs: Set 14-week auto deactivation
Seasonal programs: Set to end with season conclusion
Bridge Tip: Always provide 2-4 extra weeks beyond your program length to account for schedule flexibility and life circumstances.