Your Analytics dashboard gives you a real-time view of your business — bookings, revenue, guide activity, and where your clients are coming from. Here's what each section means and how to use it.
Heads up: All dates and times on this dashboard are in Mountain Time.
Everything Is Based on Trip Date — Read This First
Every booking has two dates:
Booking date — the day the client booked the trip
Trip date — the day the trip actually happens (or happened)
This dashboard uses the trip date for everything: the year filter, the tiles, and the monthly charts.
So a client who books in February for a July trip shows up in July, not February. If you pick next year in the year filter, you'll see trips already booked for next season, even though those bookings were made this year.
Choose a Year
The dashboard loads empty. Pick at least one year to see your data.
Go to Analytics in the left sidebar.
Click the Year(s) dropdown at the top of the page.
Check one or more years, or check All.
Until you pick a year, each tile shows Select value on control to load data.
When you pick more than one year, the tiles show combined totals, and the monthly charts lay the months out in order across all the years you picked. Months with no trips don't appear on the charts.
Future years are listed so you can see trips already booked for upcoming seasons. If a year has no trips yet, the dashboard shows No data.
All-Time
Six tiles at the top give you the headline numbers for the year(s) you selected:
Bookings — Total number of bookings with trips in the selected year(s)
GBV (Gross Booking Volume) — Total dollar value of those bookings, including trip cost, add-ons, and fees
Trip Units — Total guide-days booked. One guide working one day = one trip unit. A two-guide trip on the same day = two trip units. A multi-day or overnight trip counts as one trip unit per day, so a single guide on a 2-day overnight = two trip units. This is why Trip Units is often bigger than Bookings
Client Days — Total client-days delivered. One client on the water for one day = one client day
Avg. Rev / Trip Unit — GBV divided by Trip Units. Your average revenue per guide-day
Next 60D Trips — Trip units scheduled in the next 60 days from today. Include the current year in your selection for an accurate count. Use this for staffing and cash flow planning
Monthly Trends
Three charts show the year(s) you selected laid out month by month, all by trip date:
Bookings by Month — How many bookings have trips in each month
Gross Booking Volume by Month — Dollar value of the trips happening each month
Trip Units by Month — How many guide-days are scheduled each month. Each day of a multi-day or overnight trip is counted on its own date, so a 2-day overnight adds one unit to each day — and can land across two months if it straddles month-end
Use these to see your busy and slow months at a glance and to plan staffing ahead of peak season.
Guide Breakdown
Guide Utilization
A row for every guide who's been on a trip in the year(s) you selected:
Trip Units — How many guide-days they've worked
Guide Requested Trip Units — Trips where the client specifically requested them
Guide Not Requested Trip Units — Trips assigned without a specific request
Client Days — Total client-days they delivered
Avg Revenue per Trip — Their average revenue per trip unit
GBV — Total dollar value of the trips they guided
Trips without a guide assigned appear in an Unassigned row.
Use this to spot your most-requested guides, balance the load across your team, and see who's driving the most volume.
Market Penetration
Market Size by State
Shows where your clients live, broken down by state:
Clients — Number of unique clients from that state
Client Days — Total client-days those clients booked
% of Clients / % of Client Days — Each state's share of your business
Clients without a state on file show up in a blank row at the top — treat that as "Unknown." If that's a big chunk of your clients, tighten up your booking flow so state gets captured.
This is your marketing intelligence. If 40% of your client days come from one state, that tells you where to focus ads, partnerships, and outreach.
Experience Popularity
Trip Units and GBV by Experience
A row for each experience you offer:
Trip Units — How many guide-days that experience drove
GBV — Total dollars that experience generated
% of Total Trip Units / % of Total GBV — Each experience's share of your business
If one experience drives most of your revenue, that's where to focus optimization — pricing, availability, marketing. If something's underperforming, this is where you'll see it.
How to Use This Dashboard
A few habits that get the most out of it:
Weekly check — With the current year selected, glance at Next 60D Trips and Monthly Trends. Are you tracking ahead or behind?
Monthly review — Look at Guide Utilization and Experience Popularity. Any guides under-booked? Any experiences worth pushing?
Seasonal planning — Select next year to see what's already booked for the coming season, and use Market Size by State to plan where to advertise
Questions or Issues?
If a number doesn't look right or you want to dig into something specific, reach out to support through the chat bubble in the bottom right of any Brindlechute page.