Blue Bear is the forest ranger. Everything BuildMarker does as a part of its broader culture is Blue Bear, as the Blue Forest IS the eco. Blue Bear sets the direction as to where all should go and how to proceed. It is the job of Blue Bear to look around the forest and ask what it needs to become better.
Green Bear is one-step away from revenue, and Gold Bear is one-step away from giving, with Blue Bear keeping an eye on both the present and the future. There will be more bears and more forests in the future with Purple Bear coming 1/1/21, but all live in the same eco.
Going Blue Bear is a term that we use signify when someone has decided to do something to consciously help another person that they never intended to prior. It’s not only a way to be a quality member of society but also creates a memory to associate with the logo and opens the door for more.