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Social Media

Show sellers how the listing is being promoted across platforms.

NEW! Auto-Match Social

Auto-Match Social is rolling out across all Beacon accounts!

Once a day, Beacon checks social posts across all listings in your organization and all connected user social accounts. When we find a matching listing address, the post is automatically added to the corresponding Beacon and marked with an indicator so you can easily see which posts were auto-matched.

For a post to be matched, the house number and street name must be included in the post description.

Posts won’t appear in the seller report until you publish the Beacon again. You can review and remove any auto-added posts at any time before publishing.

💡 Tip: Include the unit number when applicable to help Beacon match the post to the correct listing.

  • Filter by platform (Instagram / YouTube / TikTok / Facebook, depending on account)

  • Filter by Account (org/team accounts often have an account dropdown)

  • Search by account/title/description

  • Add posts into the Beacon

  • Remove posts from the Beacon

  • Refresh social metrics (impressions/engagement updates)

Add a social post

  1. Go to Social Media

  2. Select platform tab (if shown)

  3. (If available) choose the correct Account from dropdown

  4. Find the post and click Add

  5. Confirm it appears in the Beacon’s “Added” count/tab (varies)

Remove a post

  • Click Remove on the post row (or remove button in the Added list)

Refresh metrics

  • Click Refresh Social Metrics to update engagement numbers.

Filter social posts by date

  • Use the "Posts Since" Date Selector to filter out old posts. Beacon will only pull in posts made after this date.

Important: To connect to Facebook and Instagram, the corresponding pages must be business pages, not individual profiles. The user must also have Admin access to those pages.

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