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Spend limit reached

Ad account not spending like you intended

Wentao Xiao avatar
Written by Wentao Xiao
Updated over 2 years ago

It's important to distinguish here between a spending limit set by your account admin or Facebook.

Set by yourself

This can be easily resolved by increasing your spend limit in payment settings. (guide)

Set by Facebook

This often happens to a new or recently reinstated ad account. Unfortunately, there's no shortcut around this but if you keep spending the maximum threshold then Facebook will increase this automatically. (read more)

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