Navigating the Ads

A guide on how to navigate and manage your ads within the Cactivate platform.

Wentao Xiao avatar
Written by Wentao Xiao
Updated over a week ago

Managing your ads effectively is crucial for the success of your performance. In Cactivate, we've made this process simple and intuitive. Here's how you can navigate and manage your ads:

Visit Your Ad Library: Your Ad Library is where you'll find all your ads. This page provides a clear view of how Cactivate structures your ads, making it easy to understand and manage your campaigns.

Understand Your Ad Queue: In your Ad Library, you'll find the "In Queue" section. This is a pool of all your ads that are yet to run. It's important to ensure that this queue is never empty, as Cactivate uses these ads to continuously test and optimize your campaigns.

Track Your Ads: From the Ad Library, you can track the progress of each ad. You'll be able to see how Cactivate tests each ad and identify which of your ads are winners. This information is invaluable for understanding what's working and what's not in your campaigns.

Number of Audiences: The number of audiences refers to how many ad sets this ad is being used across. This gives you an idea of the reach of each ad.

Edit Your Ads: You can edit all ads directly inside Cactivate. However, be aware that editing an ad may reset its learning progress. This is something to keep in mind when making changes to your ads.

Delete and Create New Ads: You have the flexibility to delete and create new ads at any moment. This allows you to continuously update and improve your campaigns based on performance data.

Keep Your Queue Filled: As long as you keep the queue filled with ads, Cactivate will never stop looking for new winners. This is crucial because even winning ads can fatigue and start to underperform over time. By continuously supplying new ads, you ensure that your campaigns remain fresh and effective.

In conclusion, managing your ads in Cactivate is a straightforward process. By understanding how to navigate your Ad Library and manage your ad queue, you can ensure that your campaigns are always optimized for success.


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