Finding and targeting your customers effectively can be a challenging task, especially with the constant changes in Meta's algorithm. At Cactivate, we've developed tools to simplify this process and increase the effectiveness of your campaigns. Here's how you can manage your audiences in Cactivate:

AI Audience Finder: Cactivate's AI Audience Finder automatically identifies new audiences for testing. This tool uses advanced algorithms to find the most promising audiences for your ads, saving you time and effort.

Fine-Tuning vs. Creativity: As a general principle, if your campaigns are performing well, Cactivate will focus on fine-tuning your existing audiences. If performance can be improved, the system gets more creative, exploring new audiences that could potentially drive better results.

Next Audience Feature: Use our "Next Audience" feature to see a list of the current queue of audiences to be tested. This list may change over time as the system continuously optimizes your campaigns. You also have the option to add your own audience ideas to the queue.

Performance-Based Scaling: If an audience performs well, Cactivate will scale it, increasing its reach. On the other hand, if an audience underperforms, it will be turned off. This ensures that your ad spend is always optimized for the best performing audiences.

Testing with Winning Ads: Only your winning ads will be used to test audiences. This ensures that your audience testing is always based on the most effective ads, increasing the likelihood of success.

In conclusion, managing your audiences in Cactivate is a dynamic and data-driven process. By leveraging our AI Audience Finder and other features, you can ensure that your campaigns are always reaching the right people.

​