What the Market Analysis Page Does
The Market Analysis tab brings together competitive insights and demographic trends to give you a complete picture of your target market. Whether you're looking to benchmark against local facilities or understand the makeup of the surrounding population, this tool lets you do it all—quickly and visually.
How to Use the Market Analysis Page
🗺 Map View
Use the map to define your target area by either drive-time or mile-radius. This helps you customize the demographic and competitor data to match your actual market reach.
📊 KPI Metrics
At a glance, review high-level performance indicators such as:
Rental rate ranges
Area classification (e.g., Stable/Neutral)
Affordability
Population-to-Housing and Income-to-Housing ratios
🧑🤝🧑 Demographic Charts
Dive into educational attainment, household income, population density, and more. This data is sourced from the U.S. Census and is projected out to avoid stale data.
🏪 Competitor Overview + AI Summaries
Scroll to the right to toggle competitor facilities within your selected area. For each one, we provide:
Distance from your site
Google Street View
Review highlights (generated with AI for speed and clarity)
Key pros and cons for each facility
Why It Matters
The Market Analysis page ensures you’re not just making decisions based on gut feel. By combining local competition data and real community statistics, you can:
Validate market potential
Spot risks early
Make confident, data-driven investment choices