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Sponsored Mystery Picks

And what it means for your Stacks

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Written by Serena M.

What is a Sponsored Mystery Pick?

A sponsored Mystery Pick is a hand-selected Stack by the Calli Editorial Team. Sponsored placements have specific time frames, ranging from one month to twelve month placements.

Eligiblity for a sponsored Mystery Pick

  • Curate a Stack on calli.shop

  • When creating a Stack, toggle on the Monetize your Mystery Pick slot to ensure that you’re eligible for a sponsored Mystery Pick.

  • The Calli Editorial Team selects Stacks to include a Sponsored Mystery Pick based on numerous factors, including traffic the Stack is receiving organically.

How to boost your chances to get your Stack sponsored

  • Share your calli.shop channel across your platforms via your calli.shop link in bio.

  • Highlight the Stack(s) you create on calli.shop across your platforms to drive traffic to your Stacks.

  • As part of the criteria for sponsored Stacks, the Calli Editorial Team looks for Stacks that bring in traffic and engagement.

    • Are people clicking on each book in your Stack?

    • Are they opening the Mystery Pick you selected?

What you get if your Stack is selected for a sponsored Mystery Pick

  • Your Stack will be featured more prominently on calli.shop, driving more traffic to your channel.

  • The Mystery Pick in your Stack will receive the Sponsored Pick and Calli Curated labels so they're always distinguishable from organic content on the Stack.

  • You’ll earn 20% of net ad revenue for that Stack and receive payment at the end of the Stack placement.

Note: if your Stack is sponsored, you cannot change anything on the Stack. That Stack will be locked.

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