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Using Heatmaps to Optimize Walkbooks

Heatmaps help you quickly spot where field activity is already happening—and more importantly, where it isn’t. Use this insight to prioritize untouched areas and maximize your door-knocking efficiency.

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Written by Joel Small

Video Walkthrough:

Step-by-Step Instructions

1. Load Your Map

Navigate to your turf (e.g., Franklin → Dublin).

Apply your desired filter (for example, selecting Republicans).

Allow the map to fully load.

2. Use the Map as Normal

Continue your standard workflow for setting up walkbooks.

The heatmap feature builds on top of this process—it doesn’t replace it.

3. Enable the Heatmap

Click the Heatmap toggle.

The map will now display activity levels:

- High activity areas = lots of doors knocked / walkbooks cut

- Low or no activity areas = little to no coverage

4. Analyze Coverage Gaps

Look for areas with minimal or no heatmap activity.

These represent neighborhoods where doors haven’t been knocked or walkbooks haven’t been created.

5. Turn Heatmap Off to Place Walk Pins

Toggle the heatmap off.

Your walk pins will reappear, allowing you to create new walkbooks.

6. Create Walkbooks Strategically

Focus on areas with low activity.

Example: neighborhoods like Wyandotte Falls or Bristol Commons may show gaps and be strong candidates for new walkbooks.

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