Understanding Key Performance Indicators (KPIs)
When it comes to tracking performance, each media type has its own set of common Key Performance Indicators (KPIs). While it's tempting to track them all, most clients find it more effective to focus on a subset that aligns closely with their specific goals.
Remember: The KPIs you choose should reflect what's most important for your reporting needs and facilitate meaningful Plan vs. Results comparisons. Tailor your selection to capture the insights that matter most to your objectives.
Common KPI’s by Media Type
OOH | Traditional TV | Radio | |
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Influencer | Branded Content | Cinema | Audio |
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Digital | Search | Social | CTV/Online Video |
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How to work with KPI’s in Camphouse
Planning KPI’s
When planning your media campaigns, incorporating estimated KPIs can provide invaluable benchmarks. Here's how to make the most of them:
Estimated Values: During the planning phase, input estimated KPIs—often prefixed with “Est.”—in the Sheet View of your Media Plan. These provide a reference point for measuring your campaign's success.
Benchmarking: Use these estimated KPIs as benchmarks to compare against actual results once your media is live. They are particularly useful for spotting trends and discrepancies.
Historical Data: Base your estimates on data from similar past campaigns to ensure they are realistic and relevant.
Flexibility in Planning: Remember, not everyone includes KPIs in their planning. In some cases, you might focus solely on planning costs, depending on campaign objectives.
Results KPI’s
Results KPI’s can be input in the system in multiple different ways. These are the Actual Results from campaigns and these KPI’s are often prefixed with “Act.” meaning actual.
Manually in a Results Media Type
For those using Result Media Types, you can manually enter your Result KPIs directly into the Results section of the app. This approach ensures that your data is automatically categorized as a “results” dataset in reporting, streamlining your analytics.
Manually in the Media Plan
Many choose to enter Result KPIs manually within the Media Plan sheet view. This method aligns results data with your planning data, making it easy to compare. Note that these actual KPIs will be categorized as “planning” data in reports since they reside in the planning sheet. This approach is particularly useful for Media Types where automation isn’t available, such as linear TV.
Pulled Automatically via Integration
To automate KPIs, set up integrations to pull Result KPIs directly from native platforms. This is the easiest way to receive accurate data without manual entry. Ensure a corresponding field exists in the system for mapping your KPIs, even if you haven’t planned specific KPIs.
Want to maximize your KPIs? Feel free to reach out to us!