Users of the Student Enrollment module in CampusESP have access to multiple reports to help analyze the impact of family engagement on enrollment results. This article provides a summary of the main funnel reports, with links to more specific information for each report.
Funnels and their associated reports are exclusive to the Student Enrollment module. If your institution uses CampusESP for communicating only with families of current students, you won't have access to the Funnels feature.
Navigate to your Funnel
Navigate to the Funnels page by clicking into the Funnels area in the left menu. You can also navigate directly to the Funnels page by visiting https://[your-portal-url].campusesp.com/admin/enrollment/.
NOTE: Your institution may have multiple funnels set up in your platform. Ensure you've selected the correct funnel in the left sub-menu.
In your funnel's sub-menu, you'll see a list of multiple reports, including Funnel Snapshot, Funnel Conversion, Parent Promoter Score Quartiles, Year-Over-Year Funnel Data, and Registered Accounts. Click the name of any one of these reports to access the full report. Read on for a brief overview of each report.
Funnel Snapshot
The Funnel Snapshot view allows you to see a summary of your funnel stages, filtered by one cohort. From here, you can see summary engagement results or expand a single stage to see engagement stats for your most engaged families in each stage.
From any of these views, you can export users or send communication to them, automatically filtered based on the report your viewing.
Funnel Conversion
Use the Funnel Conversion report to:
View funnel conversion rates for students with parents using CampusESP
See the ROI by connecting higher yield rates with higher parent engagement
Customize reporting to view different entry terms and stage comparisons
Parent Promoter Score Quartiles
Parent Promoter Score™ is displayed as a percentile value, so you can easily compare families' scores to see who is most engaged within a specific cohort.
Use the Parent Promoter Score Quartiles report:
Identify students that are likely to enroll, likely to not enroll, or are on the fence
Prioritize counselor outreach to families that are likely to enroll
Tailor communication based on engagement level and funnel stage
Year-Over-Year Funnel Data
Use the Year-Over-Year Funnel Data report to:
Identify enrollment trends using parent data across enrollment cycles
Make data-driven decisions about what problems to solve
Customize reporting to view different funnel stages and dates
Registered Accounts
Our research tells us that parents who have a registered account in CampusESP are 11x more likely to have their student enroll at your institution. This report helps you identify these highly engaged families and communicate with them accordingly.
Use the Registered Accounts report to:
Identify highly-engaged families that are most likely to have their student enroll
Export these users to your counselors for direct, personal outreach
Send emails or texts to your biggest ambassadors through CampusESP to support your enrollment efforts, increase applications, and increase yield