The Parent Giving Dashboard gives you a more powerful way to understand and showcase family giving performance. You can now track parent giving performance, year-over-year trends, and key fundraising metrics at a glance with a customizable dashboard. You can also see which gifts are attributed to CampusESP efforts to better understand and demonstrate the impact of your family engagement efforts.

Widgets can be added, removed, and customized to highlight the data that matters most to your institution. You can filter reports by fiscal year, adjust date ranges, and build dashboard views that support leadership reporting, ROI discussions, and fundraising strategy.

All Parent Giving customers can take advantage of the enhanced Parent Giving Dashboard, new targeting criteria, and CampusESP gift attribution functionality by providing CampusESP with a second file containing gift data.

Gift data can be provided in one of two ways:

The gifts file should include:

To learn more about setting up your Parent Giving Dashboard and gift data feed, contact support@campusesp.com.

Below, you’ll find an overview of each available widget and the ways you can customize them.

Using the Total Donors widget, you can track the cumulative number of unique donors over a selected period of time. This widget helps you understand donor growth throughout the year and identify trends in donor participation.

By default, the widget displays data from the last 52 weeks.

For this widget, you can edit:

Using the Total Donors YoY widget, you can compare the number of unique donors across multiple fiscal years. Each bar represents the total number of donors within a specific fiscal year, making it easy to evaluate year-over-year donor participation.

By default, the widget displays the current fiscal year and the previous fiscal year.

For this widget, you can edit:

Using the Total Donations widget, you can track the cumulative number of gifts received over a selected period of time. This widget helps you monitor giving activity throughout the year.

By default, the widget displays data from the last 52 weeks.

For this widget, you can edit:

To ensure gifts are tracked correctly, the link must be configured as a Parent Giving link when added to a post, text message, or email call-to-action block.

By default, a gift is attributed to CampusESP if it is made within 7 days of a user clicking the giving link. The attribution window can be customized based on your institution's preferences.

Using the Total Donations YoY widget, you can compare the total number of gifts received across multiple fiscal years. Each bar represents the total number of donations made during that fiscal year.

By default, the widget displays the current fiscal year and the previous fiscal year.

For this widget, you can edit:

To ensure gifts are tracked correctly, the link must be configured as a Parent Giving link when added to a post, text message, or email call-to-action block.

Using the Dollars Raised widget, you can track the cumulative amount of dollars raised over a selected period of time. This widget provides visibility into fundraising progress and overall giving performance throughout the year.

By default, the widget displays data from the last 52 weeks.

For this widget, you can edit:

Using the Dollars Raised YoY widget, you can compare total fundraising revenue across multiple fiscal years. Each bar represents the total dollars raised during a specific fiscal year.

By default, the widget displays the current fiscal year and the previous fiscal year.

For this widget, you can edit:

Using the Donation Designations widget, you can view how donations are distributed across various funds and designation categories. This can help your team understand which areas of the institution are receiving the most support from families.

By default, the widget displays data by Gift Count. For institutions providing gift amount data, you can also view designation performance by Gift Amount.

For this widget, you can edit: